| By taking an environmental stance, many of our customers have reduced their costs and risks, while improving their revenues and brand. This set of benefits is called the eco-advantage. Whether green projects are driven by an organization's desire to protect the environment, reduce costs, produce eco-friendly goods to meet growing consumer demand, or comply with increasing levels of government regulation, the results can be both good for the environment and good for business. You can achieve the eco-advantage in various ways: - Improving the efficiency of your organization-the eco-efficiency-by cutting out waste, using resources productively, and minimizing your carbon footprint.
- Improving product and service designs so they're based on green processes, such as minimizing waste by-products and designing for recycling-or eco-innovation.
- Gaining knowledge into the value chain so that your business can promote its green brand and enhance and protect its overall brand-or eco-transparency.
Information technology plays a large role in helping companies meet these objectives and become eco-enterprises. Read more in this white paper on Oracle's Sustainability Solutions for an Eco-Enterprise. | 
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