Optimize your lead generation. Increase your conversion rates. Drive revenue with every customer contact. The PeopleSoft Enterprise Marketing Solution drives long-term customer value by enabling organizations to acquire new customers and retain current customers while also maximizing their return on marketing spend. With this modular, yet comprehensive, relationship marketing solution, customer-centric organizations can drive awareness, demand, loyalty, and revenue. Unlike other marketing tools, PeopleSoft's Marketing Solution offers a flexible data model, an open architecture, built-in analytics, industry-leading usability, and robust dialog marketing functionality. This unique combination of intelligent design, usability, and functionality provides an industry-leading prospect qualification solution plus a solid foundation for ongoing relationship communications. The PeopleSoft Enterprise Marketing Solution is unmatched for use by call center employees for cross-selling and up-selling, as well as for customer retention. |