Oracle's PeopleSoft Marketing expands your sales pipeline and increases your retention rates, conversion rates, and marketing return on investment (MROI) by balancing resources and marketing spend with strategic plans to acquire, grow, and retain customers. PeopleSoft Marketing is a family of applications in Oracle's PeopleSoft Enterprise product line. PeopleSoft Marketing is a modular product that provides customer data management, segmentation, campaign management, resource management, and marketing analytics, which enable marketers to plan and execute on outbound and inbound marketing strategies. Oracle's PeopleSoft Marketing offers a flexible data model, an open architecture, built-in marketing analytics, and built-in Prescriptive Analytics that drive appropriate, relevant messages to customers at the point of contact. This combination of intelligent design, usability, and functionality provides a complete campaign and resource management tool. It is also a solid foundation for ongoing relationship communications. |