Oracle Retail Customer Analytics

Understand Your Customers and Their Behaviors

Provides retailers with customer-specific insights derived from segmentation analysis, demographic analysis, market basket/product affinity analysis, and promotion analysis, to enable a better understanding of customers and their behavior.

  • Oracle Retail Customer Analytics
 
 
 
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Overview
  • Allows retailers to determine which items to promote to which customers using which methods
  • Provides insight into how products are selling across various customer behavioral attributes
  • Performs customer segment analysis based on demographics, customer value (recency, frequency, monetary analysis), lifetime/potential value, behavior, and item importance.
  • Determines product affinities by performing market basket analysis
  • Built on the Oracle BI Applications platform, it is compatible with other BI Applications that cover domains such as loyalty, marketing, finance and labor.
Benefits
  • Enables retailers to achieve competitive differentiation through superior customer satisfaction
  • Works seamlessly with other Oracle Retail analytics modules, or can augment any retail BI/DW solution
  • Provides retailers with insight into their customers’ needs and behaviors
  • Provides extreme performance with Oracle Exalytics’ in-memory analytics capability that enables speed of thought analysis and interactivity

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