Oracle Retail Customer Insights Cloud Service

Understand Your Customers and Their Behaviors

Provides retailers with customer-specific insights derived from segmentation analysis, demographic analysis, market basket/product affinity analysis, and promotion analysis, to enable a better understanding of customers and their behavior.

  • Oracle Retail Customer Analytics
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  • Allows retailers to determine which items to promote to which customers using which methods
  • Provides insight into how products are selling across various customer behavioral attributes
  • Performs customer segment analysis based on demographics, customer value (recency, frequency, monetary analysis), lifetime/potential value, behavior, and item importance.
  • Determines product affinities by performing market basket analysis
  • Built on the Oracle BI Applications platform, it is compatible with other BI Applications that cover domains such as loyalty, marketing, finance and labor.
  • Enables retailers to achieve competitive differentiation through superior customer satisfaction
  • Works seamlessly with other Oracle Retail Insights Cloud Service, or can augment any retail BI/DW solution
  • Provides retailers with insight into their customers’ needs and behaviors
  • Provides extreme performance with Oracle Exalytics’ in-memory analytics capability that enables speed of thought analysis and interactivity

More About Oracle Retail Business Intelligence Solutions


Access proactive exception management that immediately identifies opportunities, recommends courses of action, and automates routine tasks.

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