Oracle Retail Customer Analytics
Understand Your Customers and Their Behaviors
Provides retailers with customer-specific insights derived from segmentation analysis, demographic analysis, market basket/product affinity analysis, and promotion analysis, to enable a better understanding of customers and their behavior.
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Overview
- Allows retailers to determine which items to promote to which customers using which methods
- Provides insight into how products are selling across various customer behavioral attributes
- Performs customer segment analysis based on demographics, customer value (recency, frequency, monetary analysis), lifetime/potential value, behavior, and item importance.
- Determines product affinities by performing market basket analysis
- Built on the Oracle BI Applications platform, it is compatible with other BI Applications that cover domains such as loyalty, marketing, finance and labor.
Benefits
- Enables retailers to achieve competitive differentiation through superior customer satisfaction
- Works seamlessly with other Oracle Retail analytics modules, or can augment any retail BI/DW solution
- Provides retailers with insight into their customers’ needs and behaviors
- Provides extreme performance with Oracle Exalytics’ in-memory analytics capability that enables speed of thought analysis and interactivity
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