Oracle Marketing Analytics allows your organization to obtain maximum results from your marketing investments by providing your entire marketing team with a complete, up-to-the-minute picture of customer preferences, buying behavior, and profitability.
|Campaign Performance Management|| |
Oracle Marketing Analytics has extensive pre-built capability for monitoring the success of email campaigns, including number of emails delivered, open rate, bounce-backs, and offer effectiveness. Marketers can adapt their marketing approach in real time and swap out offers that do not elicit high response rates.
|Customer Profitability Analytics|| |
Oracle Marketing Analytics provides information on which products customers are likely to buy and insight into which products may make effective bundles
|Proactive Intelligence|| |
Oracle Marketing Analytics proactively delivers insight ensuring all analytics users always have the latest information they need to make informed decisions
|Pre-built data models and metrics|| |
Oracle Marketing Analytics includes pre-built data models, more than 100 metrics, and best practices - enabling organizations to implement more quickly, with less risk, and at a fraction of the cost required to build traditional business intelligence (BI) solutions
|Oracle Marketing Analytics for Oracle Fusion Applications|| |
Oracle Marketing Analytics extend Oracle Fusion Applications with deeper insight into an organization’s past, present and future performance trends. It delivers complete, consistent analytic information, to support the full range of decision making needs from tactical to strategic.
|Powered by Oracle Business Intelligence Foundation|| |
High performance, highly scalable next generation product for reporting, ad hoc query, OLAP, dashboards and scorecards, delivered on an architecturally unified foundation that is complete, open and integrated.
|Exalytics Ready|| |
Eighty-plus Oracle’s analytic applications are available today for organizations to use in conjunction with Oracle Exalytics without application changes. A combination of Oracle Exalytics In-Memory Machine and Oracle’s market leading analytic applications enables you to go beyond the traditional boundaries of data analysis and extract relevant business insight from massive volumes of data at the speed of thought.