Oracle Marketing Analytics
Seize New Market Opportunities
Oracle Marketing Analytics allows your organization to obtain maximum results from your marketing investments by providing your entire marketing team with a complete, up-to-the-minute picture of customer preferences, buying behavior, and profitability.
Stay Connected:
- Track and measure campaign effectiveness in real time
- Measure return on marketing programs to optimize marketing mix and spend
- Understand customer needs, buying patterns and uncover new revenue opportunities
- Develop closer, more valuable customer and prospect relationships and improve marketing effectiveness.
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Video: Irish Life Increases Productivity by 25% (3:04)
Customer Success Stories
"To be a trusted partner we must know our customers. Oracle’s fully compatible products from database server to data loading tools and business intelligence tools have enabled us to create a close-to-real-time single point of view for each retail customer."
Bora Üzüm, Manager, Business Intelligence Unit, Tekstilbank A.Ş.
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