Social Relationship Management
Overview
Oracle Social Relationship Management
Oracle's Vision for the Social Enabled Enterprise
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Through a combination of loyalty management, analytics, and service capabilities that help you better understand each customer's lifetime value, Oracle Marketing solutions for the social enterprise help you build more insightful marketing programs by understanding your customers' social conversations.
Why Oracle?
Oracle offers the most comprehensive cloud-based enterprise social media solutions, enabling your company to leverage social interactions that build stronger relationships with customers, deliver consistent and relevant brand experiences across touch points, and better engage and connect employees and partners. These cloud-based solutions, designed to integrate with your existing business processes, can be deployed quickly, reduce IT dependency, and offer a lower TCO.
Oracle Social Relationship Management
Oracle Social Relationship Management (SRM) helps organizations use social data and channels to drive greater customer understanding, make better business decisions, and improve and strengthen relationships. Oracle’s SRM solutions simplify the deployment of social business applications through cloud delivery, mobile access, and integration with key business applications. Oracle SRM includes the following social solutions:
Collaboration
Empower workers by providing them enterprise-class social collaboration tools so they can build their own internal social network and connect and collaborate with other domain experts and colleagues with similar interests, all in the context of the business applications they already use today.
Marketing
Through a combination of loyalty management, analytics, and service capabilities that help you better understand each customer's lifetime value, Oracle Marketing solutions for the social enterprise help you build more insightful marketing programs by understanding your customers social conversations.
Selling
Deliver a consistent, relevant, and personalized cross-channel buying experience for your customers with social-enabled commerce solutions. Increase sales by integrating your commerce site with Facebook. And enhance the customer experience across channels with a transactional Facebook storefront.
Customer Service and Support
Monitor and gauge sentiment of relevant customer conversations and as they occur on social networks. Identify customers based on previous interactions and establish social influence, capture and share conversations into a single knowledge foundation, and route important conversations to qualified company representatives for customer service follow-up.
Human Resources
Increase employee engagement by enabling your employees to advertise their skill sets and experience. Help your managers better understand their workforce capabilities and relationships and source skills to the right jobs.
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