| Features | Benefits |
| Universal navigation between all social marketing functionality | - Supports full range of social marketer tasks from create, schedule, and post to measure, analyze, and improve
- Integrated with Oracle Social Engagement and Monitoring Cloud Service—all accessible from the same interface
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| Single-platform management for Twitter, Facebook, and Google+, and other brand social properties | - Deliver a consistent brand experience and message across social properties
- Flexibility to customize posts and messages according to social media channel and audience segment
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| Integration with Customer Relationship Management (CRM) applications | - Create, align, and measure cross-channel marketing campaigns
- Ensure smooth and timely cross-channel hand-offs, transparency, and consistency
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| Stream-level management for organizing people and products into teams | - Align, monitor and measure teams with central administration and monitoring—across brand, regional, and agency teams
- Track what content teams are posting to which pages and when through an integrated dashboard
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| Single sign-on access, protected by advanced security protocols | - Secure access log-in to appropriate levels of information
- Ability to differentiate access, granting access only to those social properties and functions that are relevant to a person's role
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| Advanced analytic dashboards and drill-down data analysis | - Improve and tune messages, posts, and content with relevant, real-time metrics
- Integrated with Oracle Social Engagement and Monitoring Cloud Service analytics
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| Build social commerce applications within your Facebook Page that reinforce your brand and integrate with your commerce application | - Easily customizable commerce experience matches your brand and store identity—without custom coding
- Execute flawlessly on the transaction and fulfillment with commerce integration on the back-end
- Drive sales behind specific products and offers or create a stronger social community with social-exclusive deals
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| Mobile optimization | - Deliver a consistent and compelling message on a desktop, tablet, or mobile phone
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| Library of customizable applications and content | - Incorporate games, charitable giving, coupons, sweepstakes and other content into your social brand experience
- Customize to reinforce your brand and deliver a seamless customer experience
- Reduce the cost, custom coding, and complexity associated with "beyond the daily post" content and tabs
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