For higher education institutions, the competition to recruit, admit and retain the best and brightest students has never been greater.  But with shrinking budgets, overburdened resources, siloed information systems, and a lack of visibility into campus data how do institutions continue to cultivate and sustain relationships with their most important “customers”– their students, across the entire student lifecycle?

Oracle surveyed more than 1,000 undergraduate students and 180 higher education administrators to baseline where student services stand today and confirm the impact student services have on overall student satisfaction. Results and conclusions highlight key opportunities where higher education institutions can focus and invest to optimize student service and engagement across the student lifecycle.

• Over 65 percent of students say the service they receive has a direct impact on their overall satisfaction with their school.
• Only 19 percent of administrators feel they have a 360 degree view of their students.
• Only 39 percent of students and 27 percent of administrators rank their student services’ mobile access as very good.
• Just 15 percent of students and 10 percent of administrators say their school is very successful at leveraging social media to keep students informed.
• To improve services, 54 percent of students and 61 percent of administrators believe their schools should make it easier to determine where to go for answers.