Oracle Corporation 
 
 
Oracle Buys Eloqua—Adds Leading Modern Marketing Platform to the Oracle Customer Experience CloudOracle Buys Eloqua—Adds Leading Modern Marketing Platform to the Oracle Customer Experience Cloud
   

Recorded on February 21st, 2013

Oracle recently completed its acquisition of Eloqua, a leading provider of cloud-based marketing automation and revenue performance management software. The combination is expected to create a comprehensive customer experience cloud that helps companies transform the way they engage, support, and service their customers.

Hear Oracle President Mark Hurd and senior executives from Oracle and Eloqua talk about how this combination of best-in-class solutions is expected to enable modern marketers to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint.

Eloqua will become the cornerstone of Oracle’s Marketing Cloud and is expected to help modern marketers:

  • Respond immediately to a buyer’s “digital body language”
  • Drive best practices in campaign targeting and execution, testing, measurement, profiling, and lead nurturing
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