Oracle Research
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RESEARCH
In Search of Insight and
Foresight

Getting More Out of Big Data
A recent survey with senior global executives identified that:
  • Asking better questions of data yields better results
  • Focusing on a business outcome is a struggle
  • The challenges are with people, not the technology
  • Top performers can gain competitive advantage
    from data

This research, conducted by the Economist Intelligence Unit and sponsored by Oracle and Intel, explores how to ask the right questions and extract business value from data. It also identifies the traits of companies that use data to achieve superior performance.

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