Oracle Corporation  

The Evolution of an Era: Customer Experience in Retail


Download the Point of View: Ever-changing buying behavior, mobile and tablet technology, and the abundance of more big data from customers are just a few of the factors driving retailers to revisit their Customer Experience (CX) strategies.

Tata Consultancy Services (TCS) and Oracle combined the findings of their independent retail CX surveys to present the top five findings that point to the path to optimal CX, with recommended focus areas to help retailers realize their vision.

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