“The hyper kinetic pace of the buyers’ lives, coupled with significant shifts in the buying process makes imperative greater alignment of sales and marketing with each other and with their buyer’s goals, needs and wants.”
- Internet.com Tech Brief, January 2011It makes perfect sense. Sales and marketing working together, creating a holistic view of their customers to create effective campaigns, build stronger pipeline and close more business. However, the main obstacle is disparate sales and marketing systems.
Internet.com has published a clear and concise 5-page white paper outlining the challenges as well as practical solutions for integrating sales and marketing and the business benefits that result.
Request your complimentary copy of "Improve Sales and Marketing Alignment to Generate Better Business Results" – and discover how Oracle CRM On Demand can help your organization to enhance sales and marketing effectiveness in an increasingly challenging climate.
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