With changing consumer spending/buying habits comes constant pressure on CMOs to understand the shifting consumer behavior and create changes to strategies and business processes. The continued reliance on social media and mobile and the shift of consumers to purchase on the web means that CMOs must find ways to engage today’s consumer who is only a click away from the competition.
At the Argyle CMO Forum we will discuss mobile commerce and e-commerce and how the two work together, how online marketing is changing, utilizing CRM effectively, market segmentation, personalization, and much more.
Oracle will be the Thought Leadership Spotlight Sponsor and an executive will deliver a thought provoking keynote.
For more information or to register for this event, click on the Register Now button.