Oracle Engineered Systems Customer Showcase

Exclusive Customer Showcase: How to justify and deploy Engineered Systems.

Two events in one day!

Your opportunity to hear from peers and learn from experts.

With a market shift towards simplifying your IT environment to enable business growth, more customers are considering & implementing integrated systems - which are tested, certified, and supported as a single unit by a single vendor. But, there is already an enormous investment in any data centre and in order to achieve & implement change you know you must have a strong valid business case.

This is your chance to network with peers who are facing the same challenges as you, and hear:

the analyst view of integrated systems,
from customers who have made the successful business transformation.

If you are unsure how to move to this disruptive technology, this is your chance to hear first-hand from customers who have implemented Engineered Systems and how they dealt with internal resistance.

To reserve your place or for more information, call +44 (0)20 7611 3799. Alternatively contact us at:
oracle.events@ketchumpleon.com.

Exadata Success: Examples from Enkitec's 80 Implementations

Exadata in Action: Live Demo of Exadata Performance Benefits and How To Achieve It
14:00-16:00

This is a live demo of how Exadata can radically speed up your workloads - when done right. In addition to demonstrating query performance improvements when different Exadata features get fully used, we will look into the fundamental reasons why Exadata can deliver tens or hundreds of times performance improvements for your workloads. You will also learn how to determine whether your application is taking full advantage of all the Exadata's performance features and what to do when it's not.

This session is delivered by Tanel Poder, a renowned Exadata performance expert, co-author of the Expert Oracle Exadata book and the guy behind the http://blog.tanelpoder.com Oracle and Exadata performance troubleshooting blog. He will be happy to answer any technical questions about how to get the most out of your Exadata performance and avoid common pitfalls.

Agenda
9:00	Registration & Coffee
9:30	Welcome and Introduction Alan Hartwell, Vice President of Sales, Engineered Solutions, Exadata, Exalogic, Oracle
9:40	The Analysts View Andy Butler, Gartner Research
10:20	Oracle as the Foundation for a Simplified IT Platform Alan Hartwell, Vice President of Sales, Engineered Solutions, Exadata, Exalogic, Oracle
10:50	Customer Experience - Building the case for change Jonathan Summerfield, Chief Architect, Ladbrokes Plc
11:20	Networking Coffee Break
11:35	Operational Impact of Engineered Systems Jules Lane, Manageability Solution Specialist, Oracle
11:55	Oracle Services Mike Revitt, Engineered Systems Business Development Manager, Oracle Consulting Jon Ford, Business Development Leader, Advanced Customer Services
12:15	Exadata Success: Examples from Enkitec's 80 Implementations Tanel Poder, Oracle Consultant, Enkitec
12:35	Customer Experience – Deployment and benefits Mark Milward, Head of IT Services, Play.com
13:05	Q&A Panel All morning speakers
13:20	Lunch
14:00 – 16:00	Afternoon Session Exadata Success: Examples from Enkitec's 80 Implementations Exadata in Action: Live Demo of Exadata Performance Benefits and How To Achieve It

	Andrew Butler VP Distinguished Analyst, Gartner Inc. Roles and Responsibilities Andrew Butler is a vice president and distinguished analyst in Gartner Research. Initially recruited to address the Unix and midrange server market, his coverage area now encompasses market and technology trends for most server technologies (other than mainframes), including operating system evolution, architectures, platforms and vendor strategies. He is the lead analyst for Cisco Systems, authors the Magic Quadrant on blade and modular servers, and is closely involved in Gartner's growing research coverage on compute fabrics and integrated systems. Previous Experience Prior to joining Gartner in 1997, he worked for HP for 14 years in the U.K. and Germany, most recently as European marketing manager for midrange Unix servers. His period of employment at HP also included channel marketing, European and worldwide product management roles for messaging and imaging software products, and a consulting role in the professional services organisation. His previous industry experience includes software development on IBM midrange computers for Altergo, a leading U.K. software developer during the 1980s, as well as programming and systems analysis roles on IBM mainframes and midrange computers for Boehringer Ingelheim, Schwarzkopf and Nielsen Research.
	Jonathan Summerfield Chief Architect & Head of Application Delivery, Ladbrokes PLC Jonathan Summerfield is Chief Architect & Head of Application Delivery at Ladbrokes PLC, a world leading Betting and Gaming Company. Jonathan has over 15 years working within the Retail and Leisure sectors and most recently has worked on a large scale Business transformation of Ladbrokes' key systems and capabilities, implementing new high performance eCommerce, Mobile, Trading, CRM and BI platforms. Jonathan looks after both the Architecture function as well as some key Application Delivery teams. He has also driven innovation within Ladbrokes, helping implement a new mobile strategy as well new technologies unique to the industry. Previously Jonathan worked at Tesco, both within Dotcom as Chief Architect and also the main PLC part of the business. During his tenure at Tesco, Jonathan helped to design and implement the international Tesco Operating model, a repeatable blueprint of systems and capabilities, including the launch of the Fresh and Easy stores in the US. Jonathan has also spent time as a CTO within SiegelGale, a branding consultancy and, post-graduating with a Masters degree at Leeds University, started his career as a Merchandiser at Marks and Spencer before moving into IT when it became fashionable! Jonathan is also a keen close-up and stage magician.
	Alan Hartwell Vice President of Sales, Engineered Solutions, Exadata, Exalogic, Oracle Alan is responsible for growing the Oracle Technology license business with new technology-based solutions and taking them to market both directly and through partner channels. He also has oversight in the UK of Oracles Innovation Programmes, which are designed to stimulate creative approaches to working with customers among employees and Oracles emerging partners. His role is also to be the advocate & evangelist for Engineered Solutions, Exadata, Exalogic, internally and externally and the recognised prime source and owner of the business proposition and sales strategy.
	Tanel Põder Technology Evangelist Tanel Põder is one of the leading Oracle performance specialists in the world, solving complex database problems for customers in over 20 countries across five continents. He specializes in advanced Oracle performance tuning techniques, high-performance database design, and other complex Oracle Database technical pursuits. As an Oracle consultant working on projects across the globe, Tanel has led Exadata projects starting from Exadata V1, and aggressively continues his research on Exadata internals and performance tuning. As one of the first Oracle Certified Masters in the world, Tanel is also an Oracle ACE Director and a member of the highly regarded OakTable Network. In addition to speaking engagements at conferences worldwide, Tanel delivers advanced training on many advanced Oracle Database topics, in both onsite and “live virtual classroom” formats.
	Jules Lane Manageability Solution Specialist The purpose of the team is to actively support Engineered Systems sales. My focus is on the operational management aspects of Engineered Systems I have been with Oracle since June 1997 and my roles have included; Business development (esp. around systems and application management) Core database, middleware and apps tech solution development Business case development Solution Discovery Across various industry sectors but more so within Banking and Insurance.
	Mike Revitt Engineered Systems Business Development Manager, Oracle Consulting I have worked with Engineered Systems since their inception in 2008 and with Oracle technologies since the late 1980's. And use this experience to position and architect solutions that best meet customer needs in my role as an Engineered Systems BDM for the Consultancy Practice in the UK I am well know in this field and have presented at the last 2 Open Worlds to the Engineered Systems EMEA Partner Community and also at the Lisbon event last year and Istanbul event this year and have been a regular speaker at a number or Oracle customer and partner events over the last few years. Specialties: Focusing on Oracle Engineered Systems; including multi-tenancy, high availability, consolidation, scalability and manageability.
	Jon Ford Business Development Leader, Exadata & Exalogic With career spanning 3 decades in IT, Jon has covered a number of technical sales and marketing roles for major systems companies. His earliest exposure to Oracle was for testing of version 3 on a range of minicomputers! In recent years, at Sun, he drove global programs for IT Service Management and Managed Services and was a speaker at events in this field. Since joining Oracle, he has applied this knowledge to Oracle technologies and leads EMEA Business Development on Advanced Customer Support Services for Engineered Systems.