Oracle Social Media Summit

Get Social. Social-Enable Your Enterprise.

Stay on the cutting edge of social innovation and be a leader in your business transformation. Join top brand marketers, agency executives, and social development leaders for networking and sharing of best practices with industry peers.

Speakers include David Kirkpatrick, founder and CEO of Techonomy Media and author of The Facebook Effect; Reggie Bradford, Oracle Senior Vice President; John Yi, Head of Marketing Partnerships, Facebook; Matt Dickman, EVP of Social Business Innovation, Weber Shandwick; Tyler Singletary, Director of Integrations, Klout; Lyndsay Iorio, Social Media & Communications Manager, NBC Sports Group; Teresa Caro, VP Social Marketing, Engauge; and many more.

At the Summit you will learn how:

Marketing Leaders are bringing key parts of their enterprise together with Social Relationship Management
Social Content & Community Managers implement best practices and share tips-of-the-trade for managing a brand's social presence
Social Agency & Marketing Developers stay ahead of new social technologies and development best practices

Join us at the Oracle "School for the Socially Gifted" event where you will meet and network with your social peers, industry innovators and many top brands. We're confident you'll leave with new friends and an even bigger competitive advantage, thanks to informative presentations and hands-on workshops.

Register NOW to join us on November 14–15 at the Wynn Las Vegas. Space is limited at this exclusive event.

Agenda (Subject to Change)

General Sessions
Our guest speaker, journalist and social media expert David Kirkpatrick gets our day started with his keynote outlining his unique and insightful view of social and what it means for businesses and consumers today... and tomorrow. Next Oracle's Senior VP of Product Development Reggie Bradford takes the stage to discuss the state of social and the strategies, technologies and tools marketers need for a successful roadmap. Then Facebook's John Yi, head of marketing partnerships, will talk about driving customer engagement on Facebook. Finally, David Kirkpatrick moderates a panel of some of the most experienced and insightful social media executives. Facebook's John Yi joins the founders of Oracle's recently acquired social companies—Reggie Bradford (Vitrue); Rahim Fazal (Involver); Noah Horton (Involver) and Don Springer (Collective Intellect)— to talk social media from its roots to current state to where tomorrow's technologies and emerging platforms are taking us next.

Track Sessions

Click on the track sessions for session abstracts

Social Leaders: CMO/Marketing Executive & Social Relationship Management

Social Management: Content & Community Managers

Social Development: Agency & Marketing Developers

Wednesday November 14, 2012
6: 00 p.m. – 8:00 p.m.	Welcome Reception – Sunset Terrace across from Latour Ballroom
Thursday November 15, 2012
7:00 a.m. – 8:15 a.m.	Registration & Breakfast
8:15 a.m. – 8:20 a.m.	Welcome/Opening Remarks
8:20 a.m. – 8:40 a.m.	Community Manager of the Year Finalists Introductions
8:40 a.m. – 9:10 a.m.	The Future of Social Communications: David Kirkpatrick
9:10 a.m. – 9:45 a.m.	Oracle Vision & Strategy Roadmap: Reggie Bradford, Oracle Senior Vice President, Product Development
9:45 a.m. – 10:20 a.m.	Making Business Personal: Driving Customer Engagement with Facebook: John Yi, Head of Marketing Partnerships, Facebook
10:20 a.m. – 11:00 a.m.	David Kirkpatrick to Moderate an Audience Q&A Session with Facebook's John Yi and Oracle's Social Pioneers Reggie Bradford, Noah Horton, Rahim Fazal, Don Springer
11:00 a.m. – 11:15 a.m.	Break
11:15 a.m. – 12:05 p.m.	Concurrent Tracks 1-3, Session #1
12:05 p.m. – 1:20 p.m.	Networking Lunch & Solution Pavilion
1:20 p.m. – 2:10 p.m.	Concurrent Tracks 1-3, Session #2
2:10 p.m. – 3:00 p.m.	Concurrent Tracks 1-3, Session #3
3:00 p.m. – 3:20 p.m.	Break
3:20 p.m. – 4:10 p.m.	Concurrent Tracks 1-3, Session #4
4:10 p.m. – 5:00 p.m.	Concurrent Tracks 1-3, Session #5
5:00 p.m. – 6:00 p.m.	Networking Reception & Solution Pavilion

Speaker Biographies

		David Kirkpatrick Author, journalist and media entrepreneur @DavidKirkpatric
		John Yi Head of Marketing Partnerships Facebook fb.com/johnyi
		Reggie Bradford Senior Vice President, Product Development Oracle Corporation @ReggieBradford
		Noah Horton Senior Director, Product Development Oracle Corporation @NoahHorton
		Rahim Fazal Senior Director, Product Management Strategy Oracle Corporation @RahimTheDream
		Don Springer Vice President, Product Management & Strategy Oracle Corporation

Wynn Las Vegas
3131 Las Vegas Blvd. South
Las Vegas, NV 89109
Map & Directions

Rooms at the Wynn are subject to availability as the room block has expired. To reserve a room call 1.866.770.7555 and reference "Oracle Social Summit" or code 8VIR1112.

Get Social. Social-Enable Your Enterprise.
@OracleEvents #OracleSSG