We are pleased to invite you to a discussion with Marriott International who will share their experience with Oracle Endeca.
In this informal reference call, you will have the opportunity to learn about Marriott’s use of Oracle Endeca Commerce to drive personalization and enhance overall customer experience on Marriott.com. The call will open with a brief overview, followed by discussion, and an open question and answer session. Please allow one hour for the call.
Marriott International: Enhancing the Customer Experience through Personalization
Marriott International, Inc. (NYSE: MAR) is a leading lodging company based in Bethesda, Maryland, USA with more than 3,700 properties in 73 countries and territories and reported revenues of over $12 billion in fiscal year 2011. The company operates and franchises hotels and licenses vacation ownership resorts under 17 brands, including Marriott Hotels & Resorts, The Ritz-Carlton, JW Marriott, Bulgari, EDITION, Renaissance, Autograph Collection, AC Hotels by Marriott, Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn, TownePlace Suites, Marriott Executive Apartments, Marriott Vacation Club, Grand Residences by Marriott, and The Ritz-Carlton Destination Club. Marriott is consistently recognized as a top employer and for its superior business operations, which it conducts based on five core values: put people first, pursue excellence, embrace change, act with integrity, and serve our world.
Effective personalization lies at the intersection of customer and business goals – and for Marriott, creating a personalized customer experience for travelers is critical to their business. Marriott International will explain how they are using Oracle Endeca as the core of their personalization strategy on Marriott.com to a deliver a completely user-centric experience – targeting the right traveler at the right time with the right experience. This includes tailored promotions and hyper-personalized recommendations based on individual preferences and propensities. Tim Streightiff and Amanda Skura will discuss how Marriott International leverages Oracle Endeca Commerce to render search and navigation, share best practices on how to track effectiveness, and highlight how they continually deliver site content that feels customized for every unique visitor. The Marriott team also will discuss their approach to building and managing Marriott.com by leveraging Oracle Endeca to drive the site experience, and merchandise effectively and efficiently to each customer at every step along the way.
Tim Streightiff, Director, Information Resources, Marriott International Amanda Skura, Senior Manager, eCommerce Product Development, Marriott International Katrina Gosek, Senior Manager, Product Management, Oracle
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