Oracle Fusion Middleware Forum: The New Enterprise Imperative: Social, Mobile, Cloud

Tuesday, March 12, 2013
08:30 – 16:00
Soho Hotel
4 Richmond Mews
W1D 3DH London, United Kingdom
In Person
Space is limited. Register today!
Overview Agenda Speaker

Featuring an exclusive case study
presentation from


What will it take to transform your business to increase productivity, lower costs, and improve innovation?

Three words: social, mobile, and cloud. 

The most innovative businesses today are embracing these three game-changing technologies and opening the door for business transformation – by changing how customers interact, how employees collaborate and access applications and how IT manages and monitors services.

Paul Booth, Global Head of Online Programmes at Vodafone, one of the world’s largest mobile companies, will deliver an exclusive case study presentation.

He will share how their “Online Acceleration Programme” set out over 3 years ago to deliver a better online customer experience, as well as an effective marketing, distribution and service channel. Find out how they achieved significant growth in both volume sales and revenues from their online acquisition and retention programmes and reduced costs through customer self-care adoption.

If you would like to request one of the limited places at this Forum, where we will show you how we are enabling enterprises to easily develop their social, mobile and cloud strategy leveraging a complete portfolio of best-in-class technologies, please click on the “Register Now” button.

We’ll explain how you can:

  • Engage users with exceptional web, mobile and social experiences
  • Empower employees and extend the enterprise to mobile devices
  • Develop and deploy your applications on premise or on the cloud
  • Analyse and integrate more data, faster
  • Secure Social, Mobile, Cloud Applications

Then from 2pm our optional interactive workshop will take a deep dive into the “Architecture for Social, Mobile, and Cloud” for those who want a more technical overview.

At this unique event you will have an opportunity to meet with Oracle experts and peers to discuss best practices and see how successful organisations are innovating across their business applications, lowering total cost of ownership, and achieving rapid returns, by embracing Oracle technologies.
08:30 a.m. Cooked Breakfast and Networking
09:20 a.m. FMW Forum Welcome and Introductions
Gavin Dimmock – VP, Financial Services, Retail, Online, Media, Gaming, Oracle
9:30 a.m. Oracle Keynote: The New Enterprise Imperative: Social, Mobile, Cloud
Richard Garsthagen, Director Cloud Business Development, Oracle
10:00 a.m.

The Connected Customer Experience Begins Online
Paul Booth, Global Head of Online Programmes, Vodafone Group Services Ltd

10:20 a.m. Get Social: Engage Everyone with Exceptional Experiences
Neil Sholay, Senior Director- EMEA Middleware Industry Business Development, Oracle
10:50 a.m. Coffee Break
11:15 a.m. Enterprise Mobility - Empower Employees, Mobilise the Enterprise
Susan Duncan, Principal Product Manager ADF, Oracle
11:45 a.m.

Omichannel Services– Process is the heart of the operation
Barry O’Reilly, Director Business Process Management, Oracle

12:15 p.m. Securing Social, Mobile, Cloud Applications
Andrew Bushby, Technology Director – Information Security, Oracle
12:45 p.m. Panel Question and Answer Session
13:15 p.m. Networking Lunch
14:00 p.m.Optional Interactive Workshop
Solution Architecture for Social, Mobile, Cloud
  • Customer Experience and Online Enablement
  • Social and Mobile Cloud Integration
16:00 p.m. Networking Reception
Paul Booth


Paul Booth, Global Head of Online Programmes, Vodafone Group Services Ltd

Paul is responsible for the end-to-end delivery of the Vodafone Group Business and Consumer Online market segment, covering E-Commerce, Portal, CMS, E-billing, Identity Management, Search, Self-care, and Social Media. He leads a 300+ team who develop, deliver and provide post-implementation support for Vodafone Group online programmes. Paul has held a number of positions within Vodafone, highlights include: Head of IT Systems Delivery in India and Head of ERP Design & Delivery. Prior to joining Vodafone, Paul was Head of Operations for TerraLink Communications Ltd, where he recruited skilled personnel to be on customer sites for first and second line 24x7 repair in Bosnia, Kazakhstan, the Gulf, South America and Haiti. Paul has also served as a Telecommunication Engineering Manager within the British Army and holds a Master of Science in Data Communications from Brunel University.

Richard Garsthagen

Richard Garsthagen, Director Cloud Business Development EMEA

Richard Garsthagen is the Director of Cloud Business Development for Oracle. He is responsible for positioning Oracle's Cloud Computing products and Public Cloud services throughout Europe. With over 15 years' experience working for high tech companies including Citrix and VMware, Richard has gained an extensive knowledge of Virtualisation and Cloud Computing Solutions available today. His deep technical knowledge and enthusiasm for Cloud Computing enables him to clearly promote the Oracle Cloud Solutions to a broad audience daily. Richard is also well respected as an active contributor to various social media outlets, having many videos published about Virtualisation and Cloud Computing on YouTube and running a Vitrualisation blog called and a Cloud Comparison site called

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Event Details:
Tuesday, March 12, 2013
08:30 – 16:00

Soho Hotel
4 Richmond Mews
W1D 3DH London, United Kingdom
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