Jody Yeganeh is Senior Director of Digital Marketing & ECommerce for Lawson Products, Inc., a distributor of MRO products based in Chicago, Ill. Jody is responsible for the development and support of all Lawson Products websites, all business transacted over the Internet as well as online marketing & advertising programs. Most recently, Jody led the successful re-launch of Lawson’s US and Canadian websites – Lawsonproducts.com and Kent-automotive.com along with newly developed Mobile Web and Mobile Catalog apps for customers and the organization’s sales team.

Prior to Lawson Products, Jody was with Sears Holdings Corporation where she led direct business acquisition efforts, including search (SEM/SEO) and affiliate marketing for Sears.com and Kmart.com. Before Sears, she spent seven years with W.W. Grainger, Inc., where she led Internet marketing, the first redesign and expansion of Grainger.com and the integration of e-Publishing & merchandising capabilities. Jody has also worked for Anixter, Inc., a $4B global distributor. During her 10 years with Anixter, Jody was responsible for the Marketing Communications organization, including the company’s initial entry into Internet marketing and EBusiness.

She holds a BA from Ohio Northern University and an MA from the University of Chicago.

The combination of Jody’s e-business expertise and marketing experience in the B2C and B2B Industrial Distribution markets has enhanced her ability to leverage digital media and technology to drive sales and growth for the businesses she has supported.