This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Feature | Notes |
|---|---|---|
| 09 MAY 2018 | Created initial document. |
This guide outlines the information you need to know about new or improved functionality in Oracle Responsys 18B Release. All Oracle Responsys updates are conducted without disruption to service, meaning no downtime. Refer to the Oracle Responsys Release Center for additional details about release dates.
Each section includes a brief description of the feature, the steps you need to take to enable or begin using the feature, any tips or considerations that you should keep in mind, and the resources available to help you.
Give Us Feedback
We welcome your comments and suggestions to improve the content. Please send us your feedback at omcdocumentation_ca@oracle.com.
This section gives you information to help you plan and use the features included in this release. We frequently update this document so don’t forget to check back and get the latest information.
- 18B Training Videos
- 18B Fixes and Known Issues
- Responsys Insiders (Customer Community)
- 18B Feature Availability
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New Throttling Limits for Web Services APIs
Oracle Responsys has implemented throttling limit changes on its APIs. These changes included imposing throttling limits on APIs that did not have limits before.
The following APIs now have throttling limits:
- retrieveListMembers
- login
- Content Library APIs
To obtain the current list of throttling limits for your account, use the Get Throttling Limits REST API.
Steps to Enable
No steps are required to enable this feature.
New Asynchronous Web Services APIs
Oracle Responsys Web Services now support asynchronous Merge & Trigger REST APIs and a polling API request to check the completion status by transaction ID.
Asynchronous APIs give developers a shorter and more predictable time to get status back after submitting an API request.
IMPORTANT: The asynchronous Web Services APIs are currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.
Steps to Enable
No steps are required to enable this feature.
Tips And Considerations
- Only supports standard (not HA) Merge & Trigger operations for email and SMS.
- Asynchronous APIs use different endpoints than the standard APIs.
REST API to Get All SMS Campaigns
Get All Campaigns now supports SMS campaigns. Use the type=sms parameter to get all SMS campaigns in an Oracle Responsys account.
Steps to Enable
For details, please see the latest Responsys REST API Developer's Guide.
Update RIID-to-Organization Scope Mapping
A new API, Add or Update RIID-to-Audience Scope Code Mapping Data, is now available to update one or more recipient's RIID to their organization scope code mapping. Previously, you could only use Connect to update the RIID-to-organization scope code mapping.
IMPORTANT: This API only applies if Targeting by Organization is enabled for your account.
Steps to Enable
No steps are required to enable this feature.
Send Time Optimization Using Past Push Event Data
Send time optimization can now generate optimal send times for the Push channel using past Push event data.
IMPORTANT: Send Time Optimization is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.
Steps to Enable
No steps are required to enable this feature.
New Content Widgets for the Email Message Designer
New content widgets are available for the Email Message Designer:
- RSS Feed: Add the latest from your RSS feed to your email message. You can define the maximum number of items from your feed and use widget tokens to manage what information from the feed to display in the email.
- YouTube: Add YouTube video link and thumbnail to your email message. Search for the video you want to use, and Oracle Responsys inserts a thumbnail in the email message. You can change the size of the thumbnail.
- Social Follow: Make it easy for subscribers to tweet about your campaign or follow you on Facebook. This widget adds clickable social media icons to your email. You can add the following social media icons: Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, and Pinterest.
Content widgets make the creation of dynamic content easier. Marketers can now simply drag-and-drop widgets onto the email canvas in order to define regions and configure their dynamic content.
Steps to Enable
Content widgets are available if:
- You are using the Email Message Designer
- Your account administrator has disabled the rich text editor
To add a content widget:
- With the email open in the Email Message Designer, click Dynamic Content Editor.
- Drag the widget to the email message. You can drag it to the body of the email or to the subject line.
- Use the Configuration tab to configure the widget.
Tips And Considerations
This feature is available in the Delayed Rollout. Review the 18B Feature Availability for rollout dates.
You can now create email templates using the Email Message Designer. Templates are presented to marketers when they create new campaigns using the Email Message Designer.
Steps to Enable
Email templates are available if:
- You are using the Email Message Designer
- Your account administrator has disabled the rich text editor
To create an email template:
- In the Email Message Designer, build your email message.
- Click Save > Save as Template. A template only includes the HTML canvas portion of the email.
After you create a template, refer to the online help for more information on how to edit the template.
Tips And Considerations
- This feature is available in the Delayed Rollout. Review the 18B Feature Availability for rollout dates.
- These templates do not appear in the Create from Template wizard. Sample templates are also provided.
Available Options When in Full Screen Mode
In the Email Message Designer, if you are in full screen mode, you can now access the Dynamic Content and Split View buttons. These buttons allow you to work with dynamic content and HTML code, respectively.
Steps to Enable
This feature is available if:
- You are using the Email Message Designer.
- Your Account Administrator has disabled the rich text editor.
Open a Campaign Workbook in a New Tab
From the Manage Campaigns page, you can now open a campaign workbook in a new tab. You cannot open Classic campaigns in a new tab.
Steps to Enable
To open campaigns in a new tab:
- Navigate to Manage Campaigns.
- Press Ctrl while you click the campaign link.
Users with the Campaign Director role or an Account Administrator can use the Campaign Monitor to pause, resume, or stop a campaign that is currently sending in the last 24 hours. An overlay with coaching tips is displayed, to help guide your use of the new options.
- Pausing the send will prevent further messages being sent. A paused campaign can be resumed.
- Stopping the send will completely stop the launch. A stopped campaign cannot be resumed.
Steps to Enable
To pause or stop a campaign:
- Open the Campaign Monitor.
- When you open the Campaign Monitor for the first time after the 18B release, an overlay appears to draw your attention to the new features. Click Got it to dismiss the help tips. Click skip to dismiss the tip and review it later.
- Click the campaign you want to pause or stop. The campaign must be in a Sending state.
- Click Pause or Stop.
The campaign's launch status changes. If you paused a campaign, resume the launch by clicking Resume.
Tips And Considerations
- This feature is available in the Delayed Rollout. Review the 18B Feature Availability for rollout dates.
- You cannot pause a campaign launch if it's already complete (a launch status of Done or Active).
- Pausing a campaign does not impact campaign messages that have already been sent.
Manage Campaigns Page Enhancements
You can now view additional details about Push, Rich Push, and In-App campaigns from the Manage Campaigns page. Additional information available includes:
- Last Launched date
- Next launch date
- HTML message referenced
- Filter or Audience referenced in the campaign
Steps to Enable
No steps are required to enable this feature.
Support for Campaign Approvals in Programs
Email campaign approvals are now supported in Programs. By extending email campaign approval feature support in Program, campaign approvers can ensure that only approved email campaigns are launched from Program.
Steps to Enable
Your account administrator must enable the Require approvals for all new and modified campaigns setting.
To enable campaign approvals:
- On the Account Management page, click Define campaign approval settings in the Campaign Management section.
- Select Require approvals for all new and modified campaigns.
Tips And Considerations
- This feature is only available if Campaign Approvals is enabled for your account.
- Campaign approvals are enforced only for bulk launches.
- Published programs with email campaigns in either Pending approval or Need approval state will continue to work unless the campaign is updated. After updating the email campaign, the approval status must be changed to Approved in order to launch the campaign Program. Otherwise, the program stages will be blocked.
- There are no impacts to triggered launches sending via Program.
Navigation Options from Email Message Preview
When previewing a message created using the Email Message Designer, navigation options are now available to go directly to either the Campaign Workbook or the Email Message Designer.
Steps to Enable
No steps are required to enable this feature.
Exclusions in External Campaign Management PET
In addition to referencing an External Campaign Management Profile Extension Table (ECM PET) in an email campaign, marketers can define exclusions by referencing one or more supplemental tables, views, or domains.
IMPORTANT: The ability to create and reference an ECM PET is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.
Steps to Enable
No steps are required to enable this feature.
Split View Editor Availability
We have made it easier to toggle between the Rich Text Editor and Split View Editor. By disabling the Rich Text Editor in the account settings, you will automatically get the Split View Editor in the following message designers: Email, Push, In-app, and Content Library Editor.
Steps to Enable
No steps are required to enable this feature.
Tips And Considerations
- This feature is available in the Delayed Rollout. Review the 18B Feature Availability for rollout dates.
- If you need to disable the Split View Editor altogether for your account and continue to use the legacy Source Only Editor, login to My Oracle Support and create a service request.
Sample processes are now available for Collaboration users. You can use these processes to refer to or build upon. There is an Express campaign sample process and a Distributed Content Collaboration sample process with Direct Launch.
Express Campaign
Distributed Content Collaboration with Direct Launch
Steps to Enable
No steps are required to enable this feature.
Tips And Considerations
This feature only applies if Collaboration is enabled for your account.
You can now use the Tasks user interface to view tasks that you completed in the last 30 days. Completed tasks also include the task details.
Task management users, such as local marketers and campaign or content approvers, previously did not have the option to view tasks that they had acted on.
Steps to Enable
No steps are required to enable this feature.
Calendar Option Available for Configure Schedule Step
You can now use a calendar to choose the schedule in a Configure Schedule process step. This allows easier selection of dates and is available in both Process Designer and Express Campaigns.
Steps to Enable
To set the schedule for a step:
- Navigate to the collaboration process.
- Double-click the Configure Schedule step.
- Open the Scheduling Options.
- Click the Calendar checkbox.
- Click the Specific dates option.
Tips And Considerations
This feature only applies if Collaboration is enabled for your account.
Improved Manage Connect User Interface
The Manage Connect user interface has been updated. It now has a similar UI to other manage pages in Oracle Responsys.
Use the Manage Connect page to:
- Review jobs, job groups, and completed jobs.
- Easily search for jobs and filter jobs by job type, schedule type, and group name.
Steps to Enable
To view the Manage Connect page:
- Browse to Connect to open the Manage Connect page.
- To view a job log, click the Completed Jobs tab.
- To view job groups, click the Group Jobs tab.
- Choose an action:
- To filter jobs on the All Jobs tab, click Show Filters. You can filter by job type, group, and schedule.
- To view the details of a job, click View Details. This includes the job ID, group, creation information, and previous run information.
- To edit a job, click Edit
. - To run a job on demand, click More Options
and click Run. You can run a job on-demand that is not scheduled. - To stop Connect a job, click More Options
next to the job you want to run and click Stop. You can stop a job that is actively running. - To delete a job, click More Options
and click Delete.
Tips And Considerations
The new Manage Connect page is available for all Connect users and is not part of the measured deployment.
The Job Group user interface has been updated. It now has a similar UI to the rest of the new Connect user experience.
IMPORTANT: The new Connect user experience is currently under measured deployment and will be rolled out over time.
Steps to Enable
No steps are required to enable this feature.
New Connect UI for Omniture Jobs
Using the new Connect user interface, you can now create Omniture Genesis (also known as Adobe Genesis) import and export jobs.
IMPORTANT: The new Connect user experience is currently under measured deployment and will be rolled out over time.
Steps to Enable
No steps are required to enable this feature.
Tips And Considerations
- This feature only applies if Oracle Responsys Connect Cloud Service for Adobe Genesis is enabled for your account.
- In order to use the Oracle Responsys integration with Omniture Genesis, first you must activate this integration through the specific process provided by Omniture and Oracle Responsys. For more information about activating the Oracle Responsys integration with Omniture Genesis, please contact your account representative.
Set Expiry Date for Connect Job
You can now set an expiration date for Connect jobs. After the job expires, Oracle Responsys deletes the job. The default expiration date for new Connect jobs is 30 days after the creation date. However, you can customize the expiration date or configure the job to never expire. Existing Connect jobs will not have an expiration date set.
IMPORTANT: This feature is only available in the new Connect user experience. This new experience is currently under measured deployment and will be rolled out over time.
Steps to Enable
To change the expiry date:
- Open the Connect job.
- Click Edit next to the job or group you want to change.
- In the job wizard, click Edit next to the Expiration date.
- Set the new expiration date and save your changes.
Schedule Connect Jobs for Specific Days of the Month
You can use the monthly schedule and specify up to 6 days of the month on which the Connect job should be run.
IMPORTANT: This feature is only available in the new Connect user experience.
Steps to Enable
No steps are required to enable this feature.
Additional Connect Details and Options from Global Search Results
You can now view additional information about Connect jobs in the global search results. You can also take actions on the job from the global search results including:
- Edit
- Copy
- Run now
- Stop
- Delete
Steps to Enable
To search for Connect jobs:
- From the global navigation, search for the Connect job.
- Click the Connect tab to view Connect job search results.
- Click the Connect job and click View details.
- Optionally use the buttons to take action on the job.
Sort Order of PETs in Filter Designer
Profile Extension Tables (PETs) in the Filter Designer are now sorted alphabetically, making it easier to locate the appropriate PET.
Steps to Enable
No steps are required to enable this feature.
In this update, we have included two enhancements:
- An asynchronous process to remove personal data records you have identified in Lists, Profile Extension Tables (PETs) records, App Channel Lists, and App Channel List PET records.
- The ability to delete App Channel List records (devices).
Here is how this behaves:
- When you delete List records, Oracle Responsys does the following:
- Marks the profile record deleted. A system process permanently deletes the records at a set time daily.
- Removes the data from any associated PET. A system process permanently deletes the PET records at a set time daily.
- If applicable, removes the associated data from the App Channel List. A system process permanently deletes the records at a set time daily.
- Permanently deletes associated App Channel List PET records. No system process is necessary.
- When you delete PET records without deleting the associated List record, the record is deleted. No system process is necessary.
- When you delete an App Channel List record, Oracle Responsys does the following:
- Marks the App Channel List record as deleted. A system process permanently deletes the records at a set time daily.
- Removes the data from any associated App Channel List PET. No system process is necessary.
- When you delete an App Channel List PET record without deleting the associated App Channel List record, the record is deleted. No system process is necessary.
Steps to Enable
To delete an App Channel List record:
- Click Folders on the side navigation bar.
- Select the folder containing the App Channel List.
- Click Delete Records from the context menu.
- Complete the wizard to upload the records you want deleted.
Oracle Responsys now supports an SMS Public Aggregator Network. If you use the SMS channel for your marketing campaigns, you can now choose your SMS aggregator from which you can order services. You can also order and procure the codes to use for sending messages.
Steps to Enable
To find and add an aggregator:
- On the Account Management page, click SMS Public Aggregator Network in the SMS Aggregator section.
- Click Find Aggregator.
- Select one or more countries where you want to send SMS messages.
- Select one or more route types that you want to support for your SMS campaigns. The route type specifies whether you want to send Promotional, Transactional, Priority SMS traffic, or a combination thereof.
- Choose any additional options for your search and click Find.
- From the resulting list, use the check boxes to choose the services that you want from the aggregators.
- Click Review and Submit.
- When you're ready, click Submit to place your order.
After the aggregator(s) confirm your order(s), you can use order codes for the requested route types from within Responsys. After your finish, order codes and message types from the aggregators you have selected to work with. Learn more from the online help available after you login to Oracle Responsys.
Tips And Considerations
- This feature is only available if Oracle Responsys Interaction Cloud Service is enabled for your account.
- This feature is available in the Delayed Rollout. Review the 18B Feature Availability for rollout dates.
- Aggregators must be registered with the Oracle Responsys SMS Aggregator Network. Learn more about the by reading the documentation.
Launch SMS Campaigns from the Campaign Workbook
Similar to email campaigns, you can now use the SMS Campaign Workbook to launch your SMS campaigns rather than creating a Program. SMS campaign launches are available in Campaign Monitor.
In cases where the SMS campaign expects a mobile originated (MO) message, the keyword must be activated before the launch.
Steps to Enable
To launch an SMS campaign from the campaign workbook:
- Open the SMS Campaign Workbook.
- If you have keywords to activate, click Activate in the Activation and Launch settings section.
- When you are ready to launch, click Schedule launch in the Launch Settings section to configure the launch.
Tips And Considerations
This feature only applies if Oracle Responsys SMS Enterprise Cloud Service is enabled for your account.
External Tracking Parameters in SMS Campaigns
The external tracking parameters that are defined for your account are now available for SMS campaigns. Marketers can now add the available external tracking parameters to links in an SMS campaign.
Steps to Enable
To enable external link tracking:
- In the SMS Message Designer, click Link Tracking.
- Select External tracking.
- Click On. In the list of available parameters, select the parameters you want to include and select or specify the values for each parameter.
After you enable external tracking, use the External tracking column in the link table to manage the external tracking settings for individual links.
Tips And Considerations
This feature only applies if Oracle Responsys SMS Enterprise Cloud Service is enabled for your account.
Expected Mobile Number Import Format
For new accounts, when importing mobile numbers into a List, the expected format is now E.164.
Steps to Enable
No steps are required to enable this feature.
Short URL Support for SMS and Mobile App Campaigns
Short URL is now supported by Mobile App campaigns.
In Automatic Failover for Transactional Messaging (ATFM) environments, Short URLs are also supported by SMS messages and Push notifications.
Steps to Enable
No steps are required to enable this feature.
Message Center Enhanced Infrastructure
The back-end infrastructure for the Message Center has been enhanced. The Mobile App Message Center feature allows marketers to persist Push Notifications within an mobile app’s Message Center / Inbox / Notification Center. With the new infrastructure, you now have greater storage capacity for Message Center campaign messages. As a result, marketers will be able to launch a greater number of Message Center campaigns. For more information, see the Oracle Responsys Mobile App Platform Cloud Service SDK Guide.
IMPORTANT: The Message Center feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.
Steps to Enable
No steps are required to enable this feature.
Tips And Considerations
If you have designed a Rich Push campaign that is also being sent to the Message Center, you must consider the following:
- Personalization: Message Center messages are skipped and not sent to a recipient if excessive personalization is used in designing the campaign. Message Center messages may not be sent to a recipient if any of the following conditions occur:
- A large number of Aliases and Variables are added to the Data Sources section of the campaign;
- A large number of Personalization Tokens are used in the Rich Push Message design;
- Any resolved Personalization for a Token is large in size
- Dynamic Content Regions: Use of Dynamic Content Region (DCR) in a Rich Push Message when a Rich Push campaign is also being sent to the Message Center is not permitted. DCR usage for such campaigns will be disabled in a future update. When this takes effect, any launches you have scheduled for such campaigns will not work. If you do launch any campaigns with DCR, such campaigns will be disabled / closed by Oracle.
- Editing Campaigns post Launch: Once a campaign has been launched, marketers must not modify the campaign design, otherwise mobile app users in the target Audience of past launches could be served the modified / updated Rich Message and not the Rich Message that was part of the original campaign that was launched.
Email Conversions from Mobile Apps
When your email campaign has deep links to your mobile app, you can now track downstream mobile app events such as Conversions and Purchases. These Conversions and Purchases will be attributed to the email campaign that led users to the mobile app.
Whenever a user clicks a tracked link in their email and lands in your mobile app, the Oracle Responsys mobile app platform initializes and maintains a Conversion context.
Your mobile app developers can use the platform to decide whether or not to raise a Conversion or Purchase Event. Marketers can then track Conversions and Purchases generated by their email campaigns. Mobile app developers can find more information about how to configure this feature in the Oracle Responsys Mobile App Platform Cloud Service SDK Guide.
Interactive Dashboards allows you to report on these mobile app events. The Browser Types report on the Device dashboard will now help you compare conversions across mobile apps, mobile browser or web browser for your email campaigns.
Steps to Enable
To enable engagements & conversions, refer to the platform-specific topics:
Tips And Considerations
- To use this feature, your mobile app must use the Oracle Responsys Mobile App Platform Cloud Service (formerly Oracle Push Cloud Service - Integrated with Responsys).
- This feature is available in the Delayed Rollout. Review the 18B Feature Availability for rollout dates.
More Behavioral Attributes for App Channel List Filters
New recency and interaction behavioral attributes are now available for use in filters and Classic filters. These attributes enable you to more effectively retarget Mobile App users based on behavioral data. You can use these attributes with new or existing App Channel List filters.
The following new recency attributes are available:
- Push bounce date
- Last Push click date
- Last App Uninstall date
- Last Msg. Center sent date
The following new interaction attributes are available:
- Push Skipped
- Push Bounced
- Push Clicked
- App Uninstalled
- Msg. Center Sent
Steps to Enable
No steps are required to enable this feature.
Tips And Considerations
This feature only applies if Oracle Responsys Mobile App Platform Cloud Service is enabled for your account.
Export App Channel List Filter Results with Connect
Using the new Connect user interface, you can now export App Channel List filter results.
IMPORTANT: The new Connect user experience is currently under measured deployment and will be rolled out over time.
Steps to Enable
No steps are required to enable this feature.
Tips And Considerations
This feature only applies if Oracle Responsys Mobile App Platform Cloud Service is enabled for your account.
Orchestrate Campaigns with Near Real-Time Latencies
You can now orchestrate campaigns with near real-time latencies (under 30 seconds) so that customers, especially on mobile channels, are sent campaign messages (such as coupons or promotions) without a delay.
Account Administrators configure the events that should have near real-time latency.
IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.
Steps to Enable
No steps are required to enable this feature.
Tips And Considerations
This feature is available in the Delayed Rollout. Review the 18B Feature Availability for rollout dates.
Support for SMS Bounce Data from SMS Aggregators
With the new SMS Public Aggregator Network, SMS aggregators can map their delivery receipt codes to standardized bounce categories (that is, hard bounce, soft bounce, or DND). You can report on these bounce categories from Interactive Dashboards using the following metrics:
- Hard Bounce
- Hard Bounce Rate
- Soft Bounce
- Soft Bounce Rate
- DND
- DND Rate
These metrics are available from all mobile dashboards.
Steps to Enable
No steps are required to enable this feature.
Interactive Dashboards Enhancements
Interactive Dashboards includes several enhancements for this update:
- Mobile App Dashboards: Aggregate measures such as Opens, Actives, and Clicks now appear by default on the standard Mobile App dashboards.
- Email Dashboards: Spam Complaints, Total Orders, and Average Order values are now included in the standard Email dashboards.
- Org Dashboard: The following clarifying note was added: The org units on this dashboard represent the recipient's organization assignment and will only be applicable if the targeting by organization feature is used to send email messages.
- ISP, Region & Domain Name Change: For the domain sbcglobal.net, the ISP was changed from Yahoo to ATT Global, and Region from Global to North America.
Steps to Enable
No steps are required to enable this feature.
Tips And Considerations
If you have customizations on any of the standard dashboards, you must clear customizations to view these changes.
Interactive Dashboards Plus Enhancements
Interactive Dashboards Plus has the following enhancements:
- Event Week: Similar to the Sent Week, the Event Week is now available on Interactive Dashboards Plus to help with custom reports that need a week-by-week analysis of events.
- Proof Launches: Proof launches for SMS are included in the SMS Subject Area, and you can use the Launch Type to filter out proof launches if you don't need them on your custom report. The email subject area already includes proof launches. Analyzing proof launches helps you validate your link, dynamic content, and segment group reporting before including them in the actual launch.
NOTE: Interactive Dashboards Plus is only available for the Email and SMS channels.
Steps to Enable
No steps are required to enable this feature.
The link to the Oracle privacy policy has been updated in the following locations:
- Oracle Responsys Sign In page
- Downtime page
- The default email footer that can be used in emails
The link now directs you to the Oracle Marketing Cloud's privacy policy page.
Steps to Enable
No steps are required to enable this feature.
The following user authentication options have been moved to a new Manage User Authentication page:
- Disable SAML Single Sign-on for User
- User Authentication
- User Certificate
Previously these options were on the Manage Users page.
Steps to Enable
No steps are required to enable this feature.
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