Usable Apps Contributors
The Oracle Applications User Experience team is comprised of over 130 professionals. Below are just a few of the staff who work hard to bring you the content on this site.
Jeremy Ashley, vice president of the Oracle Applications User Experience group, comes from an industrial design background and says he cares deeply about producing a product with a complete, useful user experience.
He has built a large, multidisciplinary organization, bringing together the former user experience teams from Oracle, PeopleSoft, JD Edwards, Siebel, and Agile to meet the challenges of defining and delivering the user experiences of the next generation of enterprise applications.
He previously worked for Taligent and Apple Computer, and formerly supported Oracle’s business intelligence, data warehousing, and Corporate Performance Management or CPM applications.
Jeremy is a member of the Design Management Institute, he is a regular contributor to the Computer-Human Interaction (CHI) and Usability Professionals' Association (UPA) conferences, and he publishes regularly on issues relating to design management. He has advanced degrees in Industrial Design and Computer-Related Design from the Glasgow School of Art and the Royal College of Art in London.
Misha Vaughan, Editor-in-Chief of Usableapps, is an Architect in the Oracle Applications User Experience group spearheading outreach to customers, thought leaders in the Oracle sales organization, as well as to Oracle key influencers and bloggers. Her design approach is to start with customers and their needs, create an elegant solution, and refine that into a realistic, buildable product or service.
Currently, Misha leads applications user experience go-to-market initiatives, including the Fusion User Experience Advocates program and the Applications User Experience Sales Ambassador Program. Prior to this she lead a next-generation user interface technology team, as well as a cross-acquisition (PeopleSoft, JD Edwards, Siebel, Oracle) user experience team which defined all of the user research methodologies for Fusion. As a User Experience Manager, she drove the successful delivery of user interface design and usability support for two major application divisions: Financials and Service Applications.
Prior to Oracle, Misha managed a usability lab at Indiana University and conducted user experience consulting for AT&T, Ameritech, and NCR. She has a doctorate in Information Science with a specialization in Human-Computer Interaction, and a master’s degree in Telecommunications, both from Indiana University at Bloomington.
Kristin Desmond, a User Experience Architect in the Oracle Applications User Experience organization, believes that design is only sometimes a creative act. More often, design is about understanding the people that you design for and ensuring that they are successful. As a job, design is also about how you get the design itself completed—the people you train and lead, and your role in the design process.
Kristin specializes in design management, talent management, and generally being sensible. She has managed teams responsible for Human Capital Management, Sales, and Supply Chain user experiences. In her long tenure at Oracle, she has also worked on server management and data warehousing applications. She has previous work experience as a technical writer and an architect. She has a bachelor’s degree in architecture from the University of California, Berkeley.
Anna Wichansky Ph.D CPE is an applied experimental psychologist who specializes in the study of how users interact with new technology. She has an M.S. and Ph.D in human factors from Tufts University and A.B. from Harvard in psychology.
She has researched, developed, and tested user interfaces for transportation, telecommunications, electronic instrumentation, computer hardware, software, and graphics, and media products since 1978. She has a patent for a remote control for interactive television designed for Time Warner and SGI.
She worked at the U.S. Department of Transportation Research and Special Programs Administration, Bell Laboratories, Hewlett-Packard, and Silicon Graphics, where she founded the Customer Research and Usability group.
She founded and directed the Corporate Usability Labs, and the Advanced User Interface Research group at Oracle, where she is currently a Senior Director.
She is a Fellow of the Human Factors and Ergonomics Society and director emerita of the Board of Certification of Professional Ergonomists. She is on the editorial board of the international scientific journal Ergonomics. She organizes and edits paper sessions for HCI International conferences, and is a frequent presenter at ACM SIGCHI annual meetings.
She has consulted for NIST, NASA, and other government agencies at their request. She is a member of the Industry Usability Reporting project run by NIST, which produced the Common Industry Format for usability test reports (ISO 25062). She chairs the Space Human Factors Engineering Standing Review Panel, which comments on NASA’s human factors research for manned exploratory space missions.
At Oracle, Anna founded and currently chairs the Oracle Usability Advisory Board (OUAB), a Customer Advisory Board for Applications User Experiences, since 2007. Anna is also the Editor for the usableapps blog.
Joe Goldberg, Chief Research Scientist for the Oracle Applications User Experience team, believes that corporate innovation requires a carefully conducted program of controlled research. His research studies start with problems, developing concepts and prototypes, then refining these concepts by evaluating them with Oracle customers.
Since arriving at Oracle in 2001, Joe has conducted research in Data Visualization, Graphical Query Building, Eye Tracking, Facial Analysis, and other areas. Prior to his work with Oracle, he was an Associate Professor of Industrial Engineering at Penn State University for 17 years, teaching and conducting research in many areas of human-computer interaction, human factors engineering, statistics, work measurement, and eye-tracking methods.
He obtained a joint doctorate degree in Industrial Engineering and Psychology, a master of science degree in Industrial Engineering, and bachelor of science degree in Psychology, all from the University of Michigan. He has published more than 93 technical articles, holds 19 pending and granted patents, and is a certified Professional Ergonomist. He’s also an active cyclist and has ridden across the United States three times. He is married and has a 3 year-old son.
If you’ve ever participated in one of Oracle’s on-site usability tests at a user conference, you have probably met Teena Singh, a Principal Product Manager for the Oracle Applications User Experience team. She asks customers the question, “Did you enjoy taking part in your customer feedback session?” Singh sets up temporary usability labs so the user experience staff can watch, learn and understand customers while they test Oracle’s latest application designs. She’s recently worked with people from Birmingham, England, and Las Vegas. In early 2009 she will be adding Sweden and Switzerland stamps to her passport.
She started her career as a human resources manager. She enjoyed working behind the scenes, implementing and customizing an HR system to complete everyday tasks, and became an enthusiastic advocate of application implementation, design, and user satisfaction. Teena believes that in the end, the user is always right, and a given system should be designed to the user’s wants, needs and work style. If a user can’t easily navigate through the system, the application needs to be redesigned.
Teena has been with Oracle’s user experience team for four years. Prior to that, she was a product manager in Human Capital Management (HCM) applications for five years. She has bachelor of arts and commerce degrees from the University of Alberta in Edmonton, Alberta. She also has a master's degree in Industrial Relations from Queen's University in Kingston, Ontario. She is working on an Advanced Degree in Project Management from Stanford University, educating business people about the importance of user experience through her role as board member on the San Diego Software Industry Council, and, of course, booking her next flight to construct a usability lab at a user conference you might be attending!
Ultan O’Broin, Director, Oracle Applications User Experience, has worked in Oracle E-Business Suite and Oracle Fusion Applications development in the United States, Europe, the Middle East, and Africa (EMEA) since 1996. He is a passionate evangelist for applications user experience, communicating guidance and resources to Oracle applications developers, implementers, and customers worldwide. He is also a member of the Oracle Usability Advisory Board. His interests include design patterns, digital inclusion, gamification, and technology globalization.