+ optimizing your email frequency, predicting your customers' needs, & more                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌
 
ORACLE
CX Marketing Consulting
 
Issue 17
 

From the cloud, down to Earth.

 
 
Insights from our 500+ digital marketing consultants on the trends & news impacting your business.
 

In this issue

› Improvements during slow periods
› Predicting your customers’ needs
› Optimizing email frequency
› Harley-Davidson wins Horizon Award
 
 
 

Top Email Improvements to Make During Slow Periods

 
 
8. Practice good (data) hygiene
 
7. Optimize production workflows
 
6. Spruce up design
 
5. Walk a mile in your signup journey
 
     See the top 4     
 
 
 

Predicting Your
Customers’ Needs

 
True personalization goes beyond %First Name%. Knowing your customers so well you can predict their next moves starts with 360-degree profiles.
 
     Read minds     
 
 
 

The Best Email
Frequency

 
 
 
Oracle Consulting’s Clint Kaiser breaks down the progressively better ways to optimize email frequency for your subscribers.
 
 
     Email the right amount     
 
 
 

For your

 

INSPIRATION

 

Harley-Davidson 2020 Model Year Emails Win Horizon Award

 
 
See how this announcement campaign transitioned into targeted emails and was integrated across channels to create a cohesive customer journey.
 
     Let’s ride     
 
See all winners
 
 
 

Say

 

WHAT?

 
 
“
 
When sales or engagement is down, it’s every executive’s reaction to get more involved and insert themself into the email process, which can slow things down at a time when you’re often looking for more nimbleness.”
 
—James Wurm, Head of Coding Services,
Oracle CX Marketing Consulting
 
 
 
Twitter
Kent McGovern @KentMcGovern
It’s scary the amount of senders who still think the Promotions tab isn’t part of the inbox.
 
 

Say

 

HELLO

 
 

June 1-3 online

Oracle Consulting’s Chad S. White will be speaking at the Email Innovations Summit.
 
 
 
 
 

Let’s work

 

TOGETHER

 
Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.
 
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