+ the right list growth questions to ask, deliverability & compliance news, & more                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌
 
ORACLE
CX Marketing Consulting
 
Issue 22
 

From the cloud, down to Earth.

 
 
Insights from our 500+ digital marketing consultants on the trends & news impacting your business.

In this issue

› Q3 holiday planning checklist
› Email frequency & list growth
› Deliverability & compliance news
 
 
 

Holiday Email Planning

 
 
Our third quarter guide contains a 22‑point checklist to help you prep for the holidays and protect your revenue goals.
 
 
   Improve your planning   
 
 
 
 
The Questions to Ask Instead:
 

Email Frequency & List Building

 
There are better questions than “How can we send our subscribers more email?” and “How much did we grow our email list?”
 
   Ask the right questions   
 
 
 
 

Email Deliverability Quarterly

 
 
Our deliverability experts turn the latest inbox news into insights you can use.
 
•  CCPA goes into enforcement
 
•  COVID‑19’s deliverability impact
 
•  Hey.com’s DIY spam screening
 
•  Email Inbox Collective risks
 
      What it all means      
 
 
 
 

Say

WHAT?

 
 
“
 
During the 2019 holiday season, mobile visits to retail sites comprised 58% of traffic, which was up 14% year over year, according to ADI. Given the reluctance and potential inability of many shoppers to go into stores, it may be close to 70% this year.”
 
—Clint Kaiser, Head of Strategic & Analytic Services at Oracle CX Marketing Consulting
 
 
 
Twitter
Kent McGovern @KentMcGovern
Failing to unsubscribe does not equal consent #CASL #deliverability #emailgeeks
 
 

Let’s work

TOGETHER

 
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