+ B2B audience building and segmentation, mobile-only email design, & more
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CX Marketing Consulting
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Issue 10
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From the cloud, down to Earth.
Your fast-track to the news, trends, and events that impact your digital marketing program.
Powered by Oracle CX Marketing Consulting
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In this issue
From name extension strategies
Design analytics
Personalization + responsive design
Join us at MCX/MBX in Chicago
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Email From Name Extension Strategies
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Send many different kinds of emails? Adding a word to your from name can help your subscribers differentiate them, boosting response rates.
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From good to great
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Design Analytics: Fix Actual Problems
If you’re disappointed by the impact of your analytics efforts, it may be because you’re asking analytics to solve the wrong problems.
Improve your analytics
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Email Personalization & Design: What, How, & Why?
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Oracle’s Chad S. White and 11 other email marketing experts discuss the interplay of responsive design and email personalization in this Chamaileon blog post.
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The key to linking them
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How often should I email my subscribers? Without a doubt, that’s one of the top 5 most frequently asked questions my clients have asked me over the years. My quick answer? If the content is relevant, then frequency is irrelevant.
—Clint Kaiser, Head of Strategic Services,
Oracle CX Marketing Consulting
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Say
HELLO
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12
MAR
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23
MAR
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