+ B2B audience building and segmentation, mobile-only email design, & more
|
|
|
|
CX Marketing Consulting
|
|
Issue 11
|
|
|
|
From the cloud, down to Earth.
Your fast-track to the news, trends, and events that impact your digital marketing program.
Powered by Oracle
CX Marketing Consulting
|
|
In this issue
Dark mode for email
B2B audience building
Mobile-only email design
Smart Insights’ 2020 trends
|
|
|
|
|
Adapting to Dark Mode for Email
|
We’ll be honest: Dark mode isn’t kind to email rendering. Here’s our advice on how to minimize the impact.
|
|
Preserve your email designs
|
|
|
|
|
|
Bringing More of Your Data Together
Is your data siloed or stuck in departments?
Is that hampering your B2B audience building and segmentation efforts?
Pool your data
|
|
|
|
|
Is Mobile-Only Email Design Appropriate for My Brand?
|
|
Adopting a mobile-only email design can simplify your email design and QA process significantly. But it’s not for everyone.
|
|
|
Is it for me?
|
|
|
|
|
|
|
Smart Insights’ Top 2020 Email Trends
Oracle’s Chad S. White talks email marketing trends with Smart Insights, highlighting send-time optimization, RFM-based segmentation, and managing legal compliance as key for 2020.
Stay on trend
|
|
|
|
|
|
“ |
|
AI is the buzzword in the industry—really, in the world—at the moment. Anything that can make data-driven decisions that the client can trust and not waste time on themselves is a big asset.”
—Jarrod Browning, Project Manager in APAC, Oracle CX Marketing Consulting
|
|
|
|
|
|
|
|
Say
HELLO
|
|
12
MAR
|
|
|
Mar. 12-13 in Greenville, SC
|
|
|
23
MAR
|
|
|
Mar. 23-26 in Chicago
|
|
|
|
|
|
|
Let’s work
TOGETHER
Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.
Drop us a line
|
|
|
|
Join the conversation! Share this volume on social.
|
|
 |
