+ Forming a solid A/B test hypothesis, going cross-channel with email, & more
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CX Marketing Consulting
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Issue 12
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From the cloud, down to Earth.
Your fast-track to the news, trends, and events that impact your digital marketing program.
Powered by Oracle
CX Marketing Consulting
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In this issue
Trends: Competitive Differentiators
Effective test hypotheses
A new decade of email
Cross-channel email tactics
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Email Marketing Trends for 2020
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Our 500+ CX Marketing consultants rated these 14 email tactics and technologies as low adoption–high impact trends for 2020.
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See Competitive Differentiators
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How to Form an Effective Hypothesis for A/B Testing
Oracle Consulting’s Gabrielle Vacca explains the 3 elements your testing hypothesis must have, plus another 2 that are good to have.
Avoid random guesses
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A New Decade for Email Marketing
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Litmus’s 2020 State of Email Report contains a great discussion of what the new decade holds for email marketing, including thoughts from Oracle Consulting’s Chad S. White.
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Peer into the future
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Taking the First Step Toward 1-to-1 Marketing
Oracle Consulting’s Clint Kaiser shares advice on how to get started with cross-channel triggered and personalized emails.
Take the leap
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“
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CCPA went into effect on Jan. 1,
2020. Thankfully, California has indicated that they won’t pursue enforcements of the law until July 1, so companies have some additional time to comply.”
—Daniel Deneweth, Head of Email
Deliverability Services, Oracle CX Marketing Consulting
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Let’s work
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