Issue 12

From the cloud, down to Earth.

Your fast-track to the news, trends, and events that impact your digital marketing program.
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CX Marketing Consulting

In this issue

Trends: Competitive Differentiators
Effective test hypotheses
A new decade of email
Cross-channel email tactics

Email Marketing Trends for 2020

Our 500+ CX Marketing consultants rated these 14 email tactics and technologies as low adoption–high impact trends for 2020.
   See Competitive Differentiators   

How to Form an Effective Hypothesis for A/B Testing

Oracle Consulting’s Gabrielle Vacca explains the 3 elements your testing hypothesis must have, plus another 2 that are good to have.
   Avoid random guesses   

A New Decade for Email Marketing

Litmus’s 2020 State of Email Report contains a great discussion of what the new decade holds for email marketing, including thoughts from Oracle Consulting’s Chad S. White.
   Peer into the future   

Taking the First Step Toward 1-to-1 Marketing

Oracle Consulting’s Clint Kaiser shares advice on how to get started with cross-channel triggered and personalized emails.
   Take the leap   




CCPA went into effect on Jan. 1,
2020. Thankfully, California has indicated that they won’t pursue enforcements of the law until July 1, so companies have some additional time to comply.
—Daniel Deneweth, Head of Email
Deliverability Services, Oracle CX Marketing Consulting
Chad S. White @ChadSWhite
I honestly don’t understand the privacy concerns around email tracking pixels. Don’t want them to fire? Don’t enable images. But marketers need open tracking to understand when permission has lapsed because inbox providers block and junk email if marketers ignore that signal.

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