Issue 13

From the cloud, down to Earth.

Your fast-track to the news, trends, and events that impact your digital marketing program.
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CX Marketing Consulting

In this issue

The safest email trends
Data-driven personalization
The riskiest email trends

The Safest Email Trends

Our 500+ CX Marketing consultants rated these 8 email tactics and technologies as high adoption—high impact trends for 2020.
   Explore the Proven Essentials   

Creating a Single Brand Experience to Grow Relationships

Oracle Consulting’s Clint Kaiser explains how to elevate your personalization strategy from cross-channel to data-driven.
        Be more relevant        

The Riskiest Email Trends

Our consultants rated these 4 email tactics and technologies as low adoption—low impact trends for 2020.
Explore Unproven Opportunities




Clients are no longer satisfied with simple metrics like click and open engagement. Companies are working toward reports and dashboards that highlight conversion, velocity, lifetime value, and ROI in order to show value in their marketing efforts.
—Ferris Boyd, Principal B2B Consultant, Oracle CX Marketing Consulting
Director of Innovation
A big part of the work The Innovation team is doing at Oracle Consulting is looking at how to operate effectively in a completely remote working environment. Now more than ever is a time when this is becoming even more important. For those in my network who would like to join me for a roundtable discussion to discuss this topic further please DM!




June 1-3 in Las Vegas

Oracle Consulting’s Chad S. White will be speaking at the Email Innovations Summit.

Let’s work



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