+ the highest impact email trends, speaking as one company, & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

CX Marketing Consulting

	From the cloud, down to Earth. Your fast-track to the news, trends, and events that impact your digital marketing program. Powered by Oracle CX Marketing Consulting		In this issue Q2 holiday planning checklist Highest impact email trends Speaking as one company

The Next Phase of Holiday Planning

The 2020 holiday season is likely to be more critical than ever for many brands. Make sure you’re prepared.

See our Q2 checklist

2020’s Highest Impact Email Trends

In this 49-minute on-demand webinar, Chad S. White and Todd Smith discuss 4 of the trends our consultants said would have the biggest impact this year.

Centralizing Data and Speaking as One Company

Are you looking to take a more data-driven approach with your B2B audience building and segmentation efforts?

Uplevel your data strategy

Say

WHAT?

“

There is a bigger risk of increased attrition compared to any potential lift in opens you might see when promotional email is placed in the Primary tab. We would expect higher unsubscribe rates, and probably higher spam complaint rates, too.”

—Clea Moore, Director of Deliverability Strategy for Email Deliverability Services, Oracle CX Marketing Consulting

Chad S. White @ChadSWhite

There’s no way to know how many of your #emailmarketing subscribers are engaging with your emails via dark mode, via smart watches, via voice-assistants, or via plain-text versions, #emailgeeks. That makes knowing how much to optimize for those situations tricky.

Say

HELLO

June 1-3 in Las Vegas

Oracle Consulting’s Chad S. White will be speaking at the Email Innovations Summit.

Let’s work

TOGETHER

Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.

Did a friendly email geek forward this to you? Subscribe to the newsletter yourself.

Join the conversation! Share this volume on social.

Stay Connected