+ Adjusting to systemic shocks, real-time and predictive data, & more
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CX Marketing Consulting
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Issue 15
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From the cloud, down to Earth.
Your fast-track to the news, trends, and events that impact your digital marketing program.
Powered by Oracle
CX Marketing Consulting
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In this issue
Crisis messaging best practices
Real-time and predictive data
Systemic shocks & email reboots
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Crisis Messaging Best Practices
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As you continue to create and send COVID-19 updates, here are our tips for effective and safe messaging.
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Our guidance
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Real-Time & Predictive Data Fuel the Best Customer Interactions
Oracle Consulting’s Cristal Foster and Kim Roman discuss how to level up to an intelligence-driven approach to audience building and segmentation.
Get better
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Adjusting to Systemic Shocks
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Sending your crisis messaging is the first step. The next step is to determine how to adjust your promotional messaging going forward.
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5 steps to take
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“
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Even if a disaster affects all of your customers, as COVID-19 does for many senders, you’ll still want to use segmentation. However, in this case, you’ll want to exclude your inactive subscribers to avoid causing deliverability problems.”
—Clea Moore, Director of Deliverability Strategy for Email Deliverability Services, Oracle CX Marketing Consulting
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Create a culture where empathy, perhaps even more than efficiency, is rewarded. You’ll find that encouraging the first just might improve the latter.
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Let’s work
TOGETHER
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