+ Adjusting to systemic shocks, real-time and predictive data, & more                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌
 
ORACLE
CX Marketing Consulting
Issue 15
 
 

From the cloud, down to Earth.

 
Your fast-track to the news, trends, and events that impact your digital marketing program.
 
Powered by Oracle
CX Marketing Consulting

In this issue

 
Crisis messaging best practices
 
Real-time and predictive data
 
Systemic shocks & email reboots
 
 
 

Crisis Messaging Best Practices

 
As you continue to create and send COVID-19 updates, here are our tips for effective and safe messaging.
 
           Our guidance           
 
 
 

Real-Time & Predictive Data Fuel the Best Customer Interactions

 
Oracle Consulting’s Cristal Foster and Kim Roman discuss how to level up to an intelligence-driven approach to audience building and segmentation.
 
  Get better  
 
 
 

Adjusting to Systemic Shocks

 
 
 
Sending your crisis messaging is the first step. The next step is to determine how to adjust your promotional messaging going forward.
 
 
   5 steps to take   
 
 
 

Say

 

WHAT?

 
 
“
 
Even if a disaster affects all of your customers, as COVID-19 does for many senders, you’ll still want to use segmentation. However, in this case, you’ll want to exclude your inactive subscribers to avoid causing deliverability problems.”
 
—Clea Moore, Director of Deliverability Strategy for Email Deliverability Services, Oracle CX Marketing Consulting
 
 
 
Twitter
Beth Boettcher @EABoettch
Create a culture where empathy, perhaps even more than efficiency, is rewarded. You’ll find that encouraging the first just might improve the latter.
 
 

Say

HELLO

 
 

June 1-3 in Las Vegas

Oracle Consulting’s Chad S. White will be speaking at the Email Innovations Summit.
 
 
 
 

Let’s work

 

TOGETHER

 
Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.
 
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