+ Deliverability webinar on 5/20, experiment now for holiday success, & more
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CX Marketing Consulting
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Issue 16
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From the cloud, down to Earth.
Your fast-track to the news, trends, and events that impact your digital marketing program.
Powered by Oracle
CX Marketing Consulting
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In this issue
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How COVID-19 has affected email marketing...
• Open times
• Engagement rates
• Revenue per email
• Unsubscribe rates
• Device usage
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How to adapt
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Join Oracle Consulting’s Chad S. White and Daniel Deneweth as they explain the key factors that affect email deliverability and the KPIs to measure it.
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Our deliverability team explains how the latest news impacts marketers:
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Verizon Launches Email Deliverability and Performance Feeds
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Validity to Acquire 250ok
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Gmail Promoting Unsubscribes with Active Subscribers
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BIMI Standard Makes Advances
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What it all means
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Use the spring and summer holidays to test out new messaging, designs, tactics, and strategies.
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What to try
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“
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Despite all the changes in people’s lives during this pandemic, there’s no question that email continues to drive connection and e-commerce engagement.”
—Jennifer Lancaster Dana, VP of
Oracle CX Marketing Consulting
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Sending to long-inactive @Yahoo subscribers? The person you’re trying to reach may not be there anymore. #deliverability #verizonmediagroup
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