+ Holiday post-mortems, converting emails on file to opt-ins, & more
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CX Marketing Consulting
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Issue 9
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From the cloud, down to Earth.
Your fast-track to the news, trends, and events that impact your digital marketing program.
Powered by Oracle CX Marketing Consulting
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In this issue
Diagnosing email problems
Holiday post-mortems
Leveraging emails on file
Email isn’t owned media
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Properly Diagnosing Email Performance Problems
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Are you treating the symptoms or root causes of email problems? Oracle Consulting’s Clint Kaiser helps you properly diagnose some common scenarios…
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Get the cure
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Email Marketing Holiday Post-Mortems
Step 1 of planning for the 2020 holiday season
is to review and document the strengths and
weaknesses of your 2019 holiday season.
Use our checklist
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Turning Contacts into Opt-Ins
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The email addresses you have on file for people who haven’t opted in are a valuable potential source of list growth.
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How to lure them in
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Email Marketing Isn’t Owned Media
Some brands struggle with email marketing because they treat it like owned media. It’s not, says Oracle’s Chad S. White.
Why it’s granted media
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“ |
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We’ve been talking about omnichannel orchestration for years in the marketing community, but the technology has now caught up to the concept. With easier and faster integrations between various parts of the marketing tech stack, it’s now easier than ever to execute on omnichannel strategies.
—Kaiti (Livermore) Gary, Director of Strategic Services, Oracle CX Marketing Consulting
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I keep seeing this stat touted that roughly 55% of brands see an increase in open rates by using emojis in their subject lines. That means that 45% see a decrease or no change. Emojis are pretty commonplace in SLs. Not sure this is  news anymore. |
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