Email Icon   Forward to a Friend
Cloud Leader
Sasha Banks-Louie
The CMO’s New Role
The role of the CMO has changed a lot in recent years as the marketing department has evolved. Armed with the latest digital business models and tools, CMOs are now expected to create new, more predictable, and more profitable revenue streams. How are digitally savvy CMOs handling this new, higher-profile role? To kick off the new year right, CMOs from Flipboard, Pandora, Panasonic, Duraflame, and La-Z-Boy share their marketing strategies for 2019. Want a hint? Build context into everything.

Sasha Banks-Louie, Oracle Brand Journalist 
Checked In: Europe’s Luxury Corinthia Hotels Implements Oracle Marketing Cloud in Just 65 Days
Autonomous Database
More Cloud News
Autonomous Database: A DBA’s New Best Friend?
It’s time for DBAs to take stock of just how much their expertise means to the increasingly data-driven organization they work for, says Andy Mendelsohn, Oracle’s executive vice president of database server technologies. “Now they can use their database knowledge to get more involved in capturing value out of the data,” he says. Where DBAs should focus their time
Generation 2
Oracle Cloud Infrastructure, Generation 2
You can think of the first generation of Oracle Cloud Infrastructure as built for cloud native, net-new applications. But here comes Generation 2, which is “excellent for those use cases as well, but it also enables enterprises to replace on-premises data centers with a cloud deployment model,” says Oracle Vice President Kyle York. His insight into the product, cloud strategies, security, and more.
Fast Cars, Safe Tunnels for Bosnia and Herzegovina
Fast Cars, Safe Tunnels for Bosnia and Herzegovina
In Bosnia and Herzegovina, airflow in long two-bore tunnels—one more than 3 kilometers long—is managed with powerful jet fans by state-owned JP Autoceste FBiH. The tunnels have industrial sensors every 500 meters and fans that adjust for current and anticipated airflow and air quality. Additionally, JP Autoceste uses advanced modeling software to reduce pollutants, speed traffic, and bring other benefits. Oracle Cloud makes it possible.
San Francisco Giants
San Francisco Giants and Oracle Announce Oracle Park
“While there were several other national and local companies interested in the opportunity, Oracle—a long-standing partner of the Giants—was a perfect fit,” says Giants President and CEO Laurence M. Baer. In addition to sharing deep roots in the Bay Area, Oracle has sponsored an in-game scoreboard feature that raises awareness of important issues and causes, and the company hosts its annual Oracle CloudFest concerts at the stadium. The naming rights last through 2038.
Oracle Cloud Platform
Are You Cloud-Confident?
Research conducted by Longitude looked at how companies are using the cloud and where it is delivering the greatest benefits. Now you can quickly assess your company based on these benchmarks. Are you ahead of the curve, or do you need to catch up?
Oracle Cloud Day
January–March | various locations
Register cta-arrow
Oracle Food and Beverage Connect
February 4-6 | Fort Lauderdale
Register cta-arrow
Moving to Autonomous Transaction Processing Is a No-Brainer!
February 9 | Online
Register cta-arrow
Oracle OpenWorld Global
February 11–12 | Dubai
March 26–27 | Singapore
Register cta-arrow
Modern Business Experience
March 19–21 | Las Vegas
Register cta-arrow
Modern Customer Experience
March 19–21 | Las Vegas
Register cta-arrow
Get Cloud Leader newsletter every week.
Subscribe cta-arrow
Stay Connected
Facebook Linkedin Twitter Youtube