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Jeff Erickson
For you this week:

We hear from chief marketing officers, including Mazda North America’s CMO, about their top priorities for the coming year. Then Oracle’s chief architect lays out the case for a new generation of cloud architecture—and we hear from finance and employment companies that are already benefiting from it. Plus a new podcast with open source guru Kelsey Hightower.

Jeff Erickson, Oracle
CMO 2020
Five CMO Priorities for 2020
#1: Listen to customers. “We’ve been doing less traditional product marketing and are spending more time understanding what people are passionate about,” says Dino Bernacchi, chief marketing officer for Mazda North American Operations. After learning that Mazda fans are also fans of college sports, cooking, and traveling, Bernacchi reallocated some ad budget to include ESPN, the Food Network, and National Geographic. What do other CMOs put on their list?
Ed Screven
Oracle’s Chief Architect: Why First-Gen Clouds Don’t Cut It
If you want better security and lower costs, it’s time to consider cloud providers that have moved their data centers to a second-generation architecture. “Gen 1 clouds are not secure enough, and they require too much labor,” explained Edward Screven, Oracle’s chief corporate architect, during his keynote session at the recent Oracle Cloud Day in New York. The other big reason.
Interac Canada
Canada Embraces Digital Payments, with Behind-the-Scenes Help
In Canada digital payments between individuals and businesses have gone from nice-to-have to need-to-have. Interac’s behind-the-scenes technology facilitates these payments with a high degree of security. Now Interac is migrating its applications into the cloud, where they can be split across two or more physical locations for disaster recovery and there is room for growth. Why the company partnered with Oracle.
TrueBlue Video
Video: How Cloud Helps People Get to Work
TrueBlue connects employers with more than 700,000 qualified workers a year. But acquisitions and organic expansion left the organization with 20 legacy financial and HR systems. So they streamlined by moving to Oracle Cloud. “We didn’t integrate our old applications with Oracle applications,” says TrueBlue CFO Derrek Gafford. “We are replacing all of those applications entirely.” Watch.
Kelsey Hightower Kubernetes
Tech Dive: A Podcast on Kubernetes and Beyond
Hear Kelsey Hightower, developer advocate and open source aficionado, discuss the current state and future of Kubernetes and his thoughts on open source, cloud computing, customer empathy, developer advocacy, and more. Listen.
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Cloud Free Tier

Video: Introducing Oracle Cloud Free Tier
Autonomous Survey

Oracle Survey: Autonomous Tech Poised to Transform Leading Industries
OEM Press Release

Press Release: Discover Significant Enhancements to Oracle Enterprise Manager
Oracle Cloud Day 2020
February–March | various locations
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Oracle Cloud Test Drive
February–April | various locations
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Oracle OpenWorld
February 12–13, 2020 | London
April 21–22, 2020 | Singapore
June 17–18, 2020 | São Paulo
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Modern Business Experience 2020
March 23–26, 2020 | Chicago
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Oracle OpenWorld
September 21–24 | Las Vegas
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Oracle Code One
September 21–24 | Las Vegas
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