Forward to a Friend For you this week: We hear from chief marketing officers, including Mazda North America’s CMO, about their top priorities for the coming year. Then Oracle’s chief architect lays out the case for a new generation of cloud architecture—and we hear from finance and employment companies that are already benefiting from it. Plus a new podcast with open source guru Kelsey Hightower. — Jeff Erickson, Oracle Five CMO Priorities for 2020 #1: Listen to customers. “We’ve been doing less traditional product marketing and are spending more time understanding what people are passionate about,” says Dino Bernacchi, chief marketing officer for Mazda North American Operations. After learning that Mazda fans are also fans of college sports, cooking, and traveling, Bernacchi reallocated some ad budget to include ESPN, the Food Network, and National Geographic. What do other CMOs put on their list? Oracle’s Chief Architect: Why First-Gen Clouds Don’t Cut It If you want better security and lower costs, it’s time to consider cloud providers that have moved their data centers to a second-generation architecture. “Gen 1 clouds are not secure enough, and they require too much labor,” explained Edward Screven, Oracle’s chief corporate architect, during his keynote session at the recent Oracle Cloud Day in New York. The other big reason. Canada Embraces Digital Payments, with Behind-the-Scenes Help In Canada digital payments between individuals and businesses have gone from nice-to-have to need-to-have. Interac’s behind-the-scenes technology facilitates these payments with a high degree of security. Now Interac is migrating its applications into the cloud, where they can be split across two or more physical locations for disaster recovery and there is room for growth. Why the company partnered with Oracle. Video: How Cloud Helps People Get to Work TrueBlue connects employers with more than 700,000 qualified workers a year. But acquisitions and organic expansion left the organization with 20 legacy financial and HR systems. So they streamlined by moving to Oracle Cloud. “We didn’t integrate our old applications with Oracle applications,” says TrueBlue CFO Derrek Gafford. “We are replacing all of those applications entirely.” Watch. Tech Dive: A Podcast on Kubernetes and Beyond Hear Kelsey Hightower, developer advocate and open source aficionado, discuss the current state and future of Kubernetes and his thoughts on open source, cloud computing, customer empathy, developer advocacy, and more. Listen. Get Started Build, Test, and Deploy Applications on Oracle Cloud—for Free Video: Introducing Oracle Cloud Free Tier Oracle Survey: Autonomous Tech Poised to Transform Leading Industries Press Release: Discover Significant Enhancements to Oracle Enterprise Manager Events Oracle Cloud Day 2020 February–March | various locations Register Oracle Cloud Test Drive February–April | various locations Register Oracle OpenWorld February 12–13, 2020 | London April 21–22, 2020 | Singapore June 17–18, 2020 | São Paulo Register Modern Business Experience 2020 March 23–26, 2020 | Chicago Register Oracle OpenWorld September 21–24 | Las Vegas Register Oracle Code One September 21–24 | Las Vegas Register Get Cloud Leader newsletter every week. Subscribe Stay Connected

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