+ email signup forms, subject line writing, video in email, & more
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From the cloud, down to Earth.
Your fast-track to the news, trends, and events that impact your digital marketing program.
Powered by Oracle CX Marketing Consulting
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In this issue
Q1 holiday planning checklist
Optimize your opt-in forms
6 subject line writing trends
Promoting videos in emails
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2020 Holiday Planning Starts Now!
Having a successful holiday season takes year-round effort. Our Holiday Marketing Quarterly provides a blueprint for planning.
See our Q1 checklist
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Optimizing Your Email Signup Forms
To maximize your email audience potential, you need subscription forms that are clear, simple, and in the right places.
Attract more subscribers
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Have You Adapted to
These 6 Subject Line
Writing Trends?
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1.
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Preview text
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2.
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Visual elements
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3.
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Contextuality
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4.
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Machine learning
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5.
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Voice-assistants
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6.
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Alternative SLs
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Optimize your subject lines
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Tips for Using Video in Email Campaigns
Oracle’s Chad S. White and seven other digital marketing experts each share thei No. 1 tip for promoting video content via emails.
Hit play
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The idea of one single-sized email without all the complications that come with media queries and module wrapping is very appealing, but you can’t forget that when you use mobile-only email design you’re sacrificing how your emails appear in desktop clients.”
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Eric Santiago, Email and Web Developer, Oracle |
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Dear senders, you WILL get blocked if you send to too many unknown users! It shows that your list quality is crap and you have potential list acquisition issues. #deliverability #emailgeeks #respectyoursubscribers
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Let’s work
TOGETHER
Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.
Drop us a line
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