+ email signup forms, subject line writing, video in email, & more                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌
 
Vol.8
 
 

From the cloud, down to Earth.

 
Your fast-track to the news, trends, and events that impact your digital marketing program.
 
Powered by Oracle CX Marketing Consulting

In this issue

 
Q1 holiday planning checklist
 
Optimize your opt-in forms
 
6 subject line writing trends
 
Promoting videos in emails
 
 
 

2020 Holiday Planning Starts Now!

 
 
Having a successful holiday season takes year-round effort. Our Holiday Marketing Quarterly provides a blueprint for planning.
 
See our Q1 checklist
 
 
 

Optimizing Your Email Signup Forms

 
To maximize your email audience potential, you need subscription forms that are clear, simple, and in the right places.
 
Attract more subscribers
 
 
 

Have You Adapted to
These 6 Subject Line
Writing Trends?

 
 
1.
Preview text
 
2.
Visual elements
 
3.
Contextuality
 
4.
Machine learning
 
5.
Voice-assistants
 
6.
Alternative SLs
 
 
Optimize your subject lines
 
 
 

Tips for Using Video in Email Campaigns

 
Oracle’s Chad S. White and seven other digital marketing experts each share thei No. 1 tip for promoting video content via emails.
 
 Hit play 
 
 

Say

 

WHAT?

 
 
 
The idea of one single-sized email without all the complications that come with media queries and module wrapping is very appealing, but you can’t forget that when you use mobile-only email design you’re sacrificing how your emails appear in desktop clients.”
 
Eric Santiago, Email and Web Developer, Oracle
 
 
 
 
Twitter
Kent McGovern @KentMcGovern
Dear senders, you WILL get blocked if you send to too many unknown users! It shows that your list quality is crap and you have potential list acquisition issues. #deliverability #emailgeeks #respectyoursubscribers
 
 

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TOGETHER

 
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