Tips from OMCC, your friendly neighborhood marketing geeks
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Marketing Cloud Consulting
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Vol. 1 | 10 11 2019
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From the cloud, down to Earth.
Welcome to an exploration of the latest news, trends, and events that impact the way you work.
Powered by Oracle Marketing Cloud Consulting
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In This Issue
Show your work with performance visibility »
The decline of homegrown platforms »
Rise to the top with omnichannel tips »
Swipe this:
Harley-Davidson’s
interactive campaign »
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1.
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You can’t fix what you can’t see
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2.
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You need accurate attribution to get executive support
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3.
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Poor performance visibility jeopardizes your customer experience—and bottom line.
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Have no fear...Chad S. White is here to help.
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Signed, sealed, delivered
Our deliverability experts turn the latest inbox news into insights
you can actually use.
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Where have all the homegrown email platforms gone?
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To understand the risks involved in building your own platform, we turn to OMC’s own Tony Castiglioni and Kevin Senne. Turns out the road less traveled has some serious potholes.
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Zen and the art of omnichannel marketing
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It pays to think outside the inbox. OMCC consultants Autumn Coleman, Kim Roman, and Cristal Foster show how direct mail and chatbots deliver relevant, authentic content. Read their interview with Demand Gen Report.
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For your
INSPIRATION
Horizon Interactive Award winner from Harley-Davidson and OMCC
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See how this seasonal campaign uses an animated live countdown to deliver urgency and holiday cheer.
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Say
WHAT?
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“
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Some brands don’t like Gmail’s email annotations because it doesn’t look like email. It looks like an ad.
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Heather Goff, Strategic Director of Deliverability Services, OMCC
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I'm surprised by the amount of posts saying you need to stay away
from certain words or you will trigger spam filters. Overall it's BS, if your reputation is strong you won't have many problems. If your content contains blacklisted URLs, etc U may have issues, but that's about it.
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Say
HELLO
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Oct. 9th-11th in Boston
Attention #emailgeeks: Catch OMCC VP of Creative Lisa Harmon Stephens and Head of Research Chad S. White on the big stage at Litmus Live Boston → |
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Let’s work
TOGETHER
Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.
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