+ optimizing triggered emails, dealing with email clickbots, email deliverability tips, & more
|
|
|
|
|
Marketing Cloud Consulting
|
|
Vol. 3 | 11 08 2019
|
|
|
|
|
From the cloud, down to Earth.
Your fast-track to the news, trends, and events that impact your digital marketing program.
Powered by Oracle Marketing Cloud
|
|
|
|
|
|
|
|
|
|
2019
Email Design Look Book
We’re thrilled to share 20 of our favorite emails from the past year—just as we’ve been doing since we released our first Email Design Look Book in 2009.
Take a look
|
|
|
|
|
|
|
|
|
|
|
|
|
Triggered emails, much like crockpot dinners, make life easier for busy email marketers. But they’re not set it and forget it. Clint Kaiser, our Head of Strategic Services, shares a list of questions to help even the busiest marketers tend to their automated emails.
Keep it fresh
|
|
|
|
|
|
|
|
Rise of the
Email
Click Bots
Bots can be benevolent, exploitive, or outright evil. For mere mortals, it can be hard to tell the difference until it’s too late. Our experts outline strategies to help you manage all 3 kinds of bots.
Wrangle your email bots
|
|
|
|
|
|
|
Don’t it always seem to go that you don’t know what you’ve got til it’s gone? That song is about email deliverability, right? In this interview with 250ok, our Head of Deliverability Services, Dan Deneweth, sheds some light on the mystery of inbox placement, sharing current trends and best practices.
|
|
|
|
|
For your
INSPIRATION
Xfinity FIFA World Cup Email Scores Horizon Award
|
See how Comcast caught World Cup fans’ attention with this eye-catching and advanced series of emails.
|
|
Goooooooooaaaaalllll
|
|
|
|
|
|
|
|
|
“
|
|
Consistently deliver better offers through email and over time you’ll train your customers not to waste their time searching for a better coupon—and perhaps stumbling upon an enticing offer from a competitor—because they’ll know they’re getting the best offer available by being an email subscriber.”
|
—
|
Peter Briggs, Director of Strategic Services, Oracle Marketing Cloud Consulting
|
|
|
|
|
|
|
|
|
|
|
|
|
Senders, if you are migrating to a new ESP, please give yourself enough time to properly warm up your new IP. I see too many senders trying to rush through warm up and it’s impacting their reputation. It would be like trying to knit at gun point, mistakes will be made #emailgeeks
|
|
|
|
|
|
|
Let’s work
TOGETHER
Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.
Drop us a line
|
|
|
|
|
|
|
|
Copyright © 2019. Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered
trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.
|
|
