Tips from Oracle Marketing Cloud Consulting, your friendly neighborhood marketing geeks
|
|
|
|
|
Marketing Cloud Consulting
|
|
Vol. 4 | Nov. 22, 2019
|
|
|
|
|
From the cloud, down to Earth.
Your fast-track to the news, trends, and events that impact your digital marketing program.
Powered by Oracle Marketing Cloud Consulting
|
|
|
|
|
|
|
|
|
|
Staying aligned with consumer behaviors is key, but lots of things can delay brands from achieving that alignment.
Get aligned faster
|
|
|
|
|
|
|
|
|
Signed, sealed, delivered
Our deliverability experts turn the latest inbox news into insights you can actually use.
|
|
|
|
|
|
•
|
1st GDPR fine
|
|
•
|
Google supports BIMI
|
|
•
|
Microsoft evaluating AMP for Email
|
|
•
|
Gmail enables image blocking
|
|
•
|
No new Cox email addresses
|
What it all means
|
|
|
|
|
|
|
|
|
Email Annotations in the Gmail Promotions Tab
|
|
We can’t fully endorse using Email Annotations, which replace traditional preview text in Gmail Promotions tab. Here’s why.
|
Opportunities and concerns
|
|
|
|
|
|
|
|
Content Marketing Plus Email Marketing
A “build it and they will come” philosophy with content marketing only gets you so far nowadays. That’s where email marketing comes in.
Boost content via email
|
|
|
|
|
|
For your
INSPIRATION
Harley-Davidson Recognized as Data-Driven
|
See how Predictive Activity Modeling and content personalization helped Harley-Davidson boost revenue per email by 27% and made them an EIS Award finalist.
|
|
See all finalists + details
|
|
|
|
|
|
|
|
“
|
|
When reviewing A/B test results, if one version ‘wins’ according to the primary KPI but loses to a KPI further down the funnel, it might be worth reconsidering the test results and deciding which matters more. Solve for the full funnel.”
|
—
|
Tommy Hummel, Sr. Analyst for Strategic Services, Oracle Marketing Cloud Consulting
|
|
|
|
|
|
|
|
|
|
|
|
|
Senders, don’t switch IPs if you are having deliverability issues and think you are going to magically fix everything. If you don’t fix the underlying issue, you will end up in the exact same spot. #deliverability #emailgeeks |
|
|
|
|
|
|
Let’s work
TOGETHER
Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.
Drop us a line
|
|
|
|
|
|
|
|
Copyright © 2019. Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered
trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.
|
|
