+ affiliates cannibalizing email, AI-powered subject line writing tools, & more                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌
 
ORACLE
Marketing Cloud Consulting
 
 

From the cloud, down to Earth.

 
Your fast-track to the news, trends, and events that impact your digital marketing program.
 
Powered by Oracle Marketing Cloud Consulting
 

In this issue

 
 
 
 
 
 
 

How to Get
Off an Email Blacklist,
and Stay Off

 
Getting blacklisted can seriously affect your email deliverability—and your email program’s profitability.
 
Avoid the naughty list
 
 

When Affiliate
Marketing
Eats Email
Marketing

 
Ouch! Are you losing margin because you’re using an inexpensive channel to drive activity in an expensive one?
 
Preserve margin
 
 

I Didn’t
Write This.
AI Wrote
This.

 
 
AI-powered subject line writing tools are promising, but marketers mustn’t surrender their control and responsibilities.
 
 
All the best words
 
 

2020
Email
Marketing
Trends

 
 
Oracle’s Chad S. White shares some of his 2020 email marketing predictions with Smart Insights, which rounds up all the changes ahead.
 
Flash forward
 
 

For your
INSPIRATION

 

Xfinity Welcome Series Says Hello to Horizon Award

 
See how they use segmentation and personalization to fully educate and empower new Xfinity customers in their welcome series redesign.
 
View the work
 
 
 

Say
WHAT?
 

 
 
Consider disability like this: No one is disabled. This is the perspective that drives inclusive design, which is an approach to design that seeks to create products and experiences that are accessible to the widest possible diversity.”
 
—Kristin McCambridge,
Senior UX Designer for Creative Services, Oracle Marketing Cloud Consulting
 
 
 
 
Kent McGovern
@KentMcGovern
Senders, if you are migrating to a new ESP please give yourself enough time to properly warm up your new IP. I see too many senders trying to rush through warm up and it’s impacting their reputation. It would be like trying to knit at gun point, mistakes will be made #emailgeeks
 
 

Let’s work
TOGETHER

 
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