Did you miss these blog posts about AMP, email click bots, B2B trends, & more?
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New year. New name. Same experts.
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We’ve always put customer experience at the heart of digital marketing. Now it’s in our name: Oracle CX Marketing Consulting
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From the cloud, down to Earth.
Your fast-track to the news, trends, and events that impact your digital marketing program.
Powered by Oracle CX Marketing Consulting
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In this issue
AMP for Email
Why email’s still king
New email click bots
10 B2B email trends
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AMP for Email
It promises more engaging subscriber experiences and up-to-date email content, but there are challenges.
The pros and cons
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Why Email Is Still the King of Customer Engagement
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9.
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Email marketing is THE retention and conversion channel.
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8.
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It’s highly measurable.
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7.
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It’s immediate, thanks to mobile.
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6.
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It does 1-to-1 at scale.
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5.
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It supports rich content.
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See the full list
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Rise of the Email Click Bots
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Should old acquaintance be a bot and never brought to mind...you’ll want to do something about that. Our experts have a cup o’kindness in the form of these bot-busting strategies.
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Wrangle your email bots
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The Latest Trends in B2B Email Marketing
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Compliance automation
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More active management of inactives
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Stronger opt-ins
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Growing adoption of preference centers
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Hyper-personalization
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See what’s trending in 2020
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“
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Is the decline in email performance largely driven by your most valuable customers, by infrequent purchasers and non-purchasers, or by a mix of the two groups? For instance, if it’s your best customers that are ceasing to open your emails, that’s a much bigger issue than if the dip is being caused mainly by window shoppers.”
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Clint Kaiser, Head of Strategic Services, Oracle CX Marketing Consulting
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The KPIs you set say a ton about your values, as well as defining the kind of success you want to create. We’re seeing this play out at the national level with arguments about whether the economy is best judged by S&P 500, GDP, unemployment, wages, wealth/debt levels, etc.
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Let’s work
TOGETHER
Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.
Drop us a line
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