Did you miss these blog posts about AMP, email click bots, B2B trends, & more?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌
 

New year. New name. Same experts.

We’ve always put customer experience at the heart of digital marketing. Now it’s in our name: Oracle CX Marketing Consulting
 
 
Vol.6
 
 

From the cloud, down to Earth.

 
Your fast-track to the news, trends, and events that impact your digital marketing program.
 
Powered by Oracle CX Marketing Consulting

In this issue

 
AMP for Email
 
Why email’s still king
 
New email click bots
 
10 B2B email trends
 
 
 

AMP for Email

 
It promises more engaging subscriber experiences and up-to-date email content, but there are challenges.
 
The pros and cons
 
 
 

Why Email Is Still the King of Customer Engagement

 
 
See the full list
 
 
 

Rise of the Email Click Bots

 
 
Should old acquaintance be a bot and never brought to mind...you’ll want to do something about that. Our experts have a cup o’kindness in the form of these bot-busting strategies.
 
 
Wrangle your email bots
 
 
 

The Latest Trends in B2B Email Marketing

 
 
See what’s trending in 2020
 
 
Say
 
WHAT?
 
 
 
Is the decline in email performance largely driven by your most valuable customers, by infrequent purchasers and non-purchasers, or by a mix of the two groups? For instance, if it’s your best customers that are ceasing to open your emails, that’s a much bigger issue than if the dip is being caused mainly by window shoppers.”
 
Clint Kaiser, Head of Strategic Services, Oracle CX Marketing Consulting
 
 
 
 
Twitter
Chad S. White @ChadSWhite
The KPIs you set say a ton about your values, as well as defining the kind of success you want to create. We’re seeing this play out at the national level with arguments about whether the economy is best judged by S&P 500, GDP, unemployment, wages, wealth/debt levels, etc.
 
 
Let’s work
TOGETHER
 
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