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Data Drop
The Data Drop:

Your monthly source for content from Oracle Data Cloud.
'Tis the season for giving! What greater gift than the gift of contextual insights that promise optimized campaigns, greater scale, and high-impact content alignment. Read on to find out:
bullet When holiday content starts to trend online
bullet What the 3 main shopping missions are during this season
bullet The top categories of gifts that people are searching for
bullet Optimization tips and campaign hacks
Capture shoppers when they’re in the holiday mindset
But when is that exactly? The data tells us that buzz around the holidays builds significantly at the start of November and reaches its peak on December 20.
Holiday mentions over time
Key takeaway: Optimize your contextual campaigns all the way through Christmas and beyond, ensuring your brand message surrounds relevant holiday content, including post-holiday deals into the new year.
The majority of holiday content falls into 3 categories
Top Holiday Missions
The vast number of content categorizations fall under gift-giving, travel, and food, suggesting that these are the main 3 online holiday shopping missions consumers are focused on.

Key takeaway: These holiday missions reflect offline consumer behavior —so your brand can reach customers on their quests, during moments that matter.
How to optimize holiday campaigns for better performance
holiday shopping trends
The holiday season comes with unpredictable content trends and news cycles, making it hard for brands to keep up. Capitalize on these moments with predictive technology that helps you capture high-value inventory before the competition does, drives greater scale and engagement, and allows you to optimize for fleeting trends. 

Try these seasonal Oracle Predicts segments to ensure your campaign is in the moment and engaging relevant audiences all throughout the holidays:
bullet All Things New Year
bullet Black Friday and Cyber Monday
bullet Savvy Shoppers
bullet Cold & Flu Season
bullet Holiday Shoppers
bullet Trending Toys
Download our seasonal segment guide cta-arrow
Trending Holiday Gifts
Online versus in-store: Mastercard reveals where the holiday money goes
Mastercard’s real-time transaction data reveals some interesting insights into where people are spending their money and what the big product categories are during the holiday season. While average purchases are higher in-store, the holidays are more important for e-commerce sales, which account for more of the annual spend across most product categories.   
Ticket size
Annual Spend
Check out Mastercard’s holiday audiences and insights cta-arrow
Top trending holiday gifts in 2019
Want to know what gifts are dominating the content cycle online this season? Look no further. As you can see below, while there’s a wide variety of gifts trending online, content around toys, tech and fitness rank at the top.

Key takeaway: Use the wealth of content surrounding your brand category to drive more awareness and reach more buyers.
Trending Holiday Gifts
Webinar: An insider's view on CCPA
While it might be easy to get swept up in the chaos and wonder of the holiday season, don't forget there are some big industry changes right on the horizon. On January 1, 2020, the California Consumer Privacy Act (CCPA) is going into effect and is expected to change the way advertisers use data to inform their campaigns throughout the US. To help you navigate the changing regulatory environment, we're hosting a webinar, "An insider's view on CCPA," that will arm you with the knowledge you need before the CCPA takes effect.
Join us tomorrow when we'll cover the following:
bullet Understand the historical lens and odd sequence of events that led to the passing of the CCPA
bullet Get prepared with info on the latest developments
bullet Find out what's coming in 2020 and beyond
Reserve your spot here cta-arrow
The Roundup
bullet Find out 10 simple hacks for launching attention-grabbing holiday campaigns
bullet What do 6 fewer days between Thanksgiving and Christmas mean for retailers?