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In the first issue of 2020, we reveal a foolproof way to ensure your campaigns for the Big Game hit their targets, and what to expect from the recently enacted California Consumer Privacy Act (CCPA). Plus, we dive into how Samba TV expanded its integration with Moat by Oracle Data Cloud to help advertisers know their ads are viewable and reaching people across connected TV.
Reach, scale, and low-cost CPMs—how to launch a winning campaign for the Big Game
The BIG Game
Unsurprisingly, the Big Game ranks as the top event on the U.S. sports calendar with the most content categorizations. But marketers should also note how short the window of consumer intent is for the Big Game, illustrated in the graph above. Capitalize on this intense period by optimizing your campaign with context.

This allows you to:

bullet Reach consumers when they are in the right mind-set and searching for content related to the Big Game and the NFL.
bullet Drive scale by identifying all the high-value inventory that appears in football-related contexts.
bullet Secure CPMs at their lowest point by targeting inventory as it starts to trend in real time, before competitors get a chance to bid on it.
Get more insights for the Big Game here cta-arrow
Essential audiences to add to your campaign for the Big Game
Want a sure-fire way to hit your campaign goals for the Big Game? Add the below Audiences by Oracle Data Cloud to your campaigns; it’s as simple as that.

bullet Football Fans (purchase-based audience): Segment includes avid football watchers and frequent retail purchasers spanning football apparel, equipment, and accessories.
bullet gs_predicts_superbowl (context-based audience): Segment finds content focused on Major League Football, with special emphasis on the Big Game. Segment leverages machine learning to populate relevant keywords pulled from trending event content.
Everything you need to know about the CCPA
CCPA
On the heels of the General Data Protection regulation (GDPR), the California Consumer Privacy Act (CCPA) is another privacy law that recently went into effect on January 1, 2020. We recently hosted a webinar with legal experts to learn how this new regulation will affect the digital advertising industry.

Here are some key takeaways:

bullet How is it different from GDPR? CCPA is narrower in scope than GDPR. It’s a transparency and opt-out regulation.
bullet Whom does it affect? It applies to companies that earn an annual gross revenue of $25 million; buy, receive, sells or shares for commercial purposes the personal information of 50,000 or more Californians; or derive 50% or more of their annual revenue from selling that information.
bullet What does it entail? It gives California consumers certain privileges regarding the use of their personal data, specifically around access, disclosure, deletion, and opt-out rights.
Watch the webcast on-demand here cta-arrow
Moat integration with Samba TV expands across Connected TV
Samba TV
Samba TV, the leading provider of global TV data and audience analytics, has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic (IVT) across its Connected TV impressions. The integration will help advertisers leverage Samba TV’s vast CTV offering, knowing that the ads are viewable and reaching real people.
Read more about the announcement here cta-arrow
How to capture and measure attention on OTT and CTV devices
MOAT
Over-the-top (OTT) and connected TV (CTV) devices are transforming the TV advertising space. In a recent webcast, we discussed how marketers can leverage these emerging channels and measure advertising performance beyond verification.

Watch the on-demand webcast, where we cover the following:

bullet The current state of the OTT video landscape
bullet Key insights based on Moat Measurement
bullet The future state of TV and innovations to look out for
Watch it on-demand here cta-arrow
The Roundup
bullet How Reddit uses brand safety tools to help advertisers leverage UGC
bullet Digital Marketing Summit fireside chat with Rob Tarkoff, EVP and GM of Oracle Data Cloud
bullet If you’re using a blacklist, it’s certain you blocked this article
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