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May 2018

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Oracle's Primavera Unifier Helps Skyscraper Developer Soar to New Heights

Rockefeller Group, a 90-year-old real-estate developer, owner, and investor, specializes in high-rises and other complex construction projects that represent about $300 million in annual capital expenditures. When existing project management systems and processes started falling short, company officials decided to act. They turned to Oracle’s Primavera Unifier to deliver the modern capabilities Rockefeller needs: company-wide reporting, uniform standards, paperless workflow processes, electronic approvals, and integration with existing enterprise applications, such as Oracle PeopleSoft.

“We chose Primavera Unifier because it helps us provide standard operating procedures for project administration, while also supporting cost and financial management requirements,” John H. Pierce, Rockefeller Group’s senior vice president of design and construction, explained in a case-study presentation at the recent Oracle Industry Connect 2018 conference.

The success of two recent commercial projects in the metro New York area highlight the wisdom of this decision. Primavera Unifier reduced the manhours needed for project controls compared to past engagements, while greatly improving project management and providing more accurate forecasting of project outcomes and cash flow requirements, Pierce explained. Primavera Unifier supports not only overall project administration but also handles the complex tracking of subprojects, such as the replacement of the elevator system in a newly renovated Manhattan skyscraper.

“Consistency is huge for reporting across multiple lines of business,” Pierce said. “We’re now able to sort data by region and industrial segment or by a number of other sources.”

Rockefeller executives are seeing additional benefits. Because Unifier integrates closely with Oracle PeopleSoft, the company has streamlined how it handles project invoicing,

Pierce’s presentation also highlighted a number of lessons learned from implementing and capitalizing on Primavera Unifier for complex projects. They included the need for buy-in from a cross-section of stakeholders, who must come together to develop a single design mandate at the start of a project. Stakeholders include project control professionals, as well as financial, legal, procurement, and audit teams, Pierce said.

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