EMEA MySQL Partner Newsletter
This Edition’s Content
Welcome - David Gilfillan cta-arrow
Ready, Set - Campaign! cta-arrow
Boot Camp - Italy Success cta-arrow
Win in Financial Services cta-arrow
Grow your MySQL Deal Size cta-arrow
MySQL workshop - Abu Dhabi cta-arrow
UK Government Department Select MySQL cta-arrow
Theme: MySQL Support Service cta-arrow
Latest Product Updates cta-arrow
MySQL Live Events cta-arrow
Get trained cta-arrow
Dear Partners,

As an improvement to our communications, our EMEA team have decided to create a new quarterly EMEA MySQL newsletter.

The intent with is therefore to bring our partner community up to date with the any major changes to the product, events we’ve run (or are running) and any MySQL specific business related items that are relevant/current for us across EMEA.

The MySQL Enterprise Edition has seen increased/rapid improvements in the last few years. In a fast changing world where digital security is key, our development team have focussed effort on increasing MySQL security, transaction speeds, scaling and troubleshooting rogue queries.

Across EMEA, partners have the biggest DB market share of MySQL community users which should act as prime opportunity for conversion to our commercial MySQL Enterprise Edition. Other opportunities lie with companies / orgs looking to reduce costs and use Open source for new / remodelled applications – particularly in the central government, gaming and cashless banking sectors.

As we approach the end of FY19, I would like to thank you personally for your continued partnership and business with Oracle MySQL. We look forward to working with you again in FY20 and for any help in leveraging MySQL commercial opportunities , please feel free to contact myself or the team – Archie, Neville and Laszlo.


David G.

P.S. Keep pushing for closing OPPORTUNITIES in FY19 and beware of the Deal desk Q4FY19 cut-off dates.
Check out the new Oracle MySQL Digital Marketing Campaign 
Establishing a digital relationship with your prospects and customers has never been easier. For Oracle PartnerNetwork (OPN) members, Oracle offers a uniquely designed MySQL Enterprise Edition - High Availability digital marketing campaign, now available on the Oracle Channel Marketing Automation Service. Simply register for access to the Service, activate the campaign and show your customers how they can get the high availability and reliability they need. If you are already registered, access the campaign directly.

Or download the marketing kit directly.
Access the campaign directly here cta-arrow
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First Partner Boot Camp in Italy!
The EMEA Alliances and Channel Team, together with our Value Added Distributor Computer Gross and the help of the Italian sales team, organized the first Italian Partner Boot Camp in Milan, Italy.

The Boot Camp ran for 3 days in the Computer Gross offices with 13 participants from 9 partners. The objective of the event was to give our top Value Added Resellers and System Integrators an in-depth session on the latest version of MySQL in order for them to get specialized on the product and be able to add value to their customers and prospects.

The course was given by Marco Carlessi, Senior Sales Consultant based in Milan. Marco did a sterling job of positioning MySQL in the DB world and explaining the advantages for partners in selling MySQL before diving into the features of MySQL 8.0.

The venue was ideal in terms of facilities and access and the participants were delighted with this first boot camp to be held in Italian in Italy. Hopefully this will be the first of many!

Thanks again to all involved and for further details of future bootcamp’s, please contact your local MySQL Channel Manager.
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Read the New Blog: Win Over Financial Services Prospects with MySQL Enterprise Edition

Do you have customers in the financial services industry (FSI)? From the smallest local credit unions to the largest banks across the globe, there are three significant challenges facing their IT leaders today:

• Gaining a competitive edge through digital transformation initiatives;
• Staying ahead of today’s sophisticated cybersecurity landscape;
• Keeping up with heavy and shifting compliance standards;

These challenges present the perfect opportunity for partners to help FSI customers modernize their businesses through positioning MySQL Enterprise Edition (EE) licenses and offering services around it.   
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Find out how in this informative blog post. cta-arrow
Grow your MySQL Deal Size

With competition for new customers high, and the time and effort to build new relationships and trust hard to come by, customer acquisition in today’s IT landscape is a top challenge for partners. Increasing sales through adding value for existing customers is generally more cost-effective than acquiring new customers. Plus, it helps build better relationships and gain trust with those buyers. It’s a win-win for all.

Read this blog to learn about our best practices for growing MySQL opportunities within your customer base and increasing your MySQL Enterprise Edition (MySQL EE) deal sizes through strategic positioning.
MySQL workshop for Government and Banking Customers

On May 8th Alpha Data and Ingram Micro co-hosted a MySQL workshop for mainly government customers at the Jumeirah Towers.50 IT leader and C-level participants from Government and Banking took part, including:

- Abu Dhabi Investment Authority
- Abu Dhabi Commercial Bank
- Arab Insurance
- Dark Matter
- Dubai Police

Oracle’s VP of Operations Ravi Bhatnagar, the EMEA Sales Director Giovanni Durso and the MySQL Sales organization, along with partner’s entire sales leadership participated.

Major contracts are expected to close like Dark Matter, Dubai Police and ADCB.

For further details of future MySQL workshops in your region, please contact your local MySQL Channel Manager.
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UK Government Department Selects MySQL for National Infrastructure Mission-Critical Applications

The move towards open source initiatives, agile implementation methods and digital first approaches is now gathering pace within government organizations. Many are now mandated to consider open source for all technology refreshes and new projects.

Selecting MySQL as the preferred open source database provides departments with real cost savings, which in turn helps provide better value and allows reinvestment of savings into other key strategic areas.

The UK MySQL channel team began engagement three years ago, the initial knowledge sharing sessions explored how and where MySQL could be deployed. During this time, many small applications have moved to MySQL quite successfully, establishing MySQL credentials. As a result, in October 2017, The UK MySQL team were invited to discuss how MySQL could be deployed in a major national project.

The MySQL team had many technical meetings to discuss architectural considerations for this high availability 24/7 setup across multiple public cloud availability zones. The team also engaged with a strategic partner who had existing contractual frameworks in place worth more than $90m annually. Apart from being able to procure MySQL Enterprise Edition via the partner, they also provided valuable influence in growing licenses numbers to over 120 MySQL Enterprise edition subscriptions that other would have taken much longer without their involvement.

With our partner, we are now continuing to explore other opportunities within this organization and build on the successes so far.

Our MySQL team are always available to support partners and customers embarking on new projects both big and small. For further help and support, please contact any of our MySQL Channel Managers.
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The MySQL Theme of the Month: MySQL Support Service

Organizations choose to purchase technical support from software vendors for various reasons, many seeing it as an insurance policy. Indeed, much as they would not drive a car without insurance, IT managers consider it good practice to be able to call on the company behind the software they are using should they encounter any issue. At the same time, Oracle Premier Support for MySQL offers benefits far beyond "insurance" -- value you can leverage even if you never experience problems.

Check out the resources below to better understand the value Oracle Premier Support for MySQL represents for your organization.
bullet White paper: Oracle Premier Support for MySQL: Rely on The Experts & Get Unique Benefits 
bullet Webcast: Top 10 Benefits of Using MySQL Support Service
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Latest Product Updates
New Release: MySQL Community Server 8.0.16 (GA)
View the complete list of changes
Download MySQL Community Server
New Release: MySQL Enterprise Monitor 8.0.16 (GA)
View the complete list of changes
Customer Download (login required)
Trial Download (login required)
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MySQL Live Events
Oracle's MySQL team is running numerous free MySQL live events worldwide. Don’t miss the opportunity to get your MySQL questions answered directly by the MySQL experts at Oracle on the latest MySQL Product releases and many new features, their applicability and benefits for your products.

Check out a live MySQL event in your area on the MySQL Events page.
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User Group Champions Program

Discover the advantages of the newly released “User Group Champions Program,” which is powered by Oracle University.

This limited-time program provides a 25% discount on all Oracle Learning Subscriptions and Oracle Certification Vouchers to User Group members across the globe.

Strengthen your competitive advantage with on-demand access to expert-led training and industry-recognized certification to optimize use of your Oracle technology and keep up-to-speed on new releases and enhancements.
As a MySQL DBA or Developer, you can enable yourself and your User Group team members to learn and get certified in Oracle technology advancements in a range of technology areas including:

• Security
• Oracle Cloud (IaaS/PaaS/SaaS)
• And More…
bullet MySQL training allows you to learn how to administer the MySQL Database and provides insight into some of the advanced functionality as well.
Oracle Learning Subscriptions are designed in a digital training format and provide one year of access to Oracle University's online training platform, offering a comprehensive set of product video and demos focused on a specific technology area.
Oracle Certification Exam Vouchers provide the opportunity to earn a globally recognized credential that validates your expertise using specific Oracle products.

Oracle University’s digital training is just what you need to master the necessary skills you require to advance your career to the next level.
Learn more about User Group Champions Program cta-arrow
Oracle Partner Business Center

Your Regional VAD

MySQL Channel Managers:
Vicki Holteen, AMER West Alliances & Channel Manager
Patti Curtin, AMER East Alliances & Channel Manager
Michael Moore, AMER East Alliances & Channel Manager
Dawn Thurston, AMER Public Sector Alliances& Channel Manager
Michele King, AMER Alliances & Channel Manager-Federal SIs
Sharion Wardlow, AMER West Alliances & Channel Manager
Angela Sims, AMER Alliances & Channel Manager, SLED
Leticia Gimenes, LAD Alliances & Channel Manager
Romer Gonzalez, LAD Alliances &Channel Manager
Jose Murcia, LAD Alliances & Channel Manager
David Gilfillan, EMEA Alliances & Channel Sales Manager
Laszlo Ludas, EMEA South and East Alliances & Channel Sales Manager
Neville Tanzer, EMEA Central Alliances & Channel Sales Manager
Archie Dhaliwal, EMEA UK & Nordics Alliances & Channel Sales Manager
Hiromasa Yazaki, JAPAN MySQL Sr. Sales Director,
Shailesh Kumar, India Alliances & Channel Sales Manager,
Max Phoon, ASEAN MySQL Alliances & Channels Manager,
Kamil Gurgen, ANZ MySQL Channel & Alliances Manager,
Sandeep Angresh, APAC Senior Sales Director,
Selina Li, Greater China MySQL Channel Sales Manager,
Phil Hyun, Korea MySQL Channel Sales Manager,
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