Oracle
How 100+ Retailers are Investing in Digital Experience
Offer
Justifying Customer Experience Investments
We surveyed 100 top marketing decision-makers at leading brands in two major camps: the traditional retailers and multibrand merchants that began as brick-and-mortar retail outlets and now also sell online; and the digital-first DTC brands who are transforming the entire ecommerce industry.
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Quote
We found that 65% of respondents have increased budget in 2019 on customer data platforms (CDP) and 52% are increasing investment in personalization technology.
CommerceNext Survey Results

Live Webcast Details
Offer
Join us for an interactive session to review the details of this compelling survey and how the metrics collected may help you drive marketing spend in your organization.

October 4th
8:00AM PST /11:00AM EST


Session recording will be sent to all registered.
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Featured Speaker
Speaker
Bob Meixner
Director of Product Strategy - Commerce & Loyalty
Oracle
Bob Meixner is Director of Product Strategy, Oracle Commerce Cloud and Loyalty Cloud, focused on omnichannel, AI-driven commerce and marketing. Meixner has been helping businesses optimize and scale their digital experiences for 13 years. He resides in New York City and when he’s not talking about digital customer experience, he can found navigating the boutique fitness studio scene.
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