Marketing Automation: The Secret Sauce to Marketing-Driven Sales Growth and Empowerment

Digital marketers today have doubled up as data scientists more than ever before to show tangible growth. The ability to identify sales engagements, embrace behavior-based nurturing of prospects, and measure messaging effectiveness and customer conversion are critical factors for marketing and business success. This Frost & Sullivan paper shows how marketing automation helps drive trigger-based marketing across different verticals and enhances the value proposition of complementary solutions such as customer relationship management (CRM).

Loading, please wait...